Marketing Technology Firm Hansa Cequity Acquires inloyal

 

Hansa Cequity

01 September 2016, India :

Marketing technology firm Hansa Cequity bought its second Indian startup, inloyal, in two months, as it looks to grow its product and platforms business.

Hansa Cequity helps businesses acquire customers intelligently, retain them optimally and manage them profitably.

CEO S Swaminathan told ET the company had closed its deal for the Mumbai-based mobile loyalty startup for an undisclosed amount.

“Loyalty is important to brands, and most of what brands will do to engage with customers will happen on mobile. People don’t download different apps for different retailers, so an app like inloyal that serves as an aggregator is right for the market,” he said.

With a data-driven marketing thinking and strategy, Hansa Cequity help companies build intelligent, intuitive and real-time customer relationships. It enables this by leveraging the power of technology through proprietary and best-in-class marketing automation and analytics platforms.

“We were looking to raise funds from strategic investors to further fuel the growth and development for inloyal, both as a wallet and platform. After a couple of meetings with Hansa Cequity, we realised that we had a lot of common goals and saw a definite synergy between our companies,” Kunal Mehta said.

inloyal was founded in 2014 by Kunal and Urvi Mehta. It serves as a mobile wallet and a software-as-a-service loyalty platform. The company currently services loyalty programmes for Oberoi Mall and others. So far, it has processed loyalty sales of Rs 185 crore and issued 18.7 million points. Source- ET

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