08 April 2016, India :
One of India’s finest jewellers Senco Gold & Diamonds has tied up with etailer Flipkart to sell a wide variety of light-weight, gold and diamond jewellery priced between Rs 7,000 and Rs 1,50,000.
“Gradually, customers are getting more acquainted to online shopping. Ecommerce sites have made it easier for shoppers to select from the varieties available,” said Suvankar Sen, executive director of Senco Gold & Diamonds. “Customers have the preference to shop from anywhere and need not visit the store physically to purchase the product of their choice. Hence, we took the decision of joining hands with Flipkart to reach out to all the segment of customers.”
Premjit Sengupta, chief marketing officer at Senco, said, “Tying up with etailers like Flipkart not only provides us with a virtual showroom, which is almost equivalent to another store for us, but also help us reach consumers in places where we don’t have a store.”
Rishi Vasudev, vice-president for fashion at Flipkart,
said,”With Indians increasingly browsing and shopping for precious jewellery online, this has emerged as one of the fastest growing category on Flipkart. This exclusive partnership with Senco Gold & Diamonds will offer shoppers a wider portfolio of well-crafted jewellery to shop from. Known for purity, intricate designs and craftsmanship, we are confident that this range from Senco will be a hit among customers.”
Source : ET
Image : Senco