10 November 2016, India :
Mogae Media has acquired personalized video platform Ao1 (Audience of 1) in an all-stock deal, it also aims to spend 1 million to boost new technology as ET reported.
Mogae Media is a leading provider of integrated mobile marketing services, with the enhanced ability to reach over 80% of India’s mobile subscriber base, from uber customers in leading metros to the smallest and remotest village across rural India, with credible and authorised access to these subscribers.
Sandeep Goyal, Chairman, Mogae Media said, “This is a wonderful technology that combines technology with creativity. It is like producing a TV commercial for just one person as the audience. Worldwide, the trend is towards more and more video content consumption. With Ao1 we can personalise that content. So messaging to high-value customers can be individualised, and personalised such that the recipient feels special, and more positively disposed towards both the brand and its communication.”
Commenting on the development, Ashish said, “Today only 10% of 3G customers of all the leading telecos have upgraded to 4G. The teleco already knows the customer, knows his consumption pattern and can easily use good personalised communication to persuade the customer to switch to a higher level 4G offering. With Ao1 you can address the communication to the customer by name, can graphically depict usage pattern and interestingly show available options and product plusses. You can also personalise a special offer just for that user.” Source- ET