Jaguar Land Rover Launching A Tech Venture To Test Car Sharing; To Compete With Uber


11 April 2016, USA :
Jaguar Land Rover (JLR) launched a technology business InMotion, which it describes as “a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges, on Monday It aims to create apps for services like car-sharing.

Britain-based JLR, owned by India’s Tata Motors, hopes the wholly-owned subsidiary will draw in new customers. Automakers are trying to appeal to younger consumers in major global cities who are less likely to buy a car and have been attracted by new services such as car club Zipcar and ride-service Uber.


Adrian Hallmark, Group Strategy Director said, “With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally.”

In recent past, BMW and Toyota have sought to tap into demand for short-term car use. BMW operates its DriveNow car club in a number of cities, and Toyota has a scheme renting cars from dealerships.

Image : reuters