Marketing Platform Boomtrain Acquires Messaging Startup Nudgespot

 

Image : angel.co

Image : angel.co

 

11 August 2016, India :

Boomtrain, a San Francisco-headquartered marketing platform has signed a definitive agreement to acquire partner, Bengaluru-based messaging startup Nudgespot. The amount of the acquisition and details were not disclosed.

Boomtrain is an artificial intelligence powered marketing platform that drives relevant interactions with your users at every touchpoint, increasing engagement with your brand.
Founded in 2012, the company is headquartered in San Francisco and is backed by top-tier VC firms including Cota Capital, Crosslink Capital, Lerer Ventures, Sierra Ventures, and Streamlined Ventures.

“The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers,” said Nick Edwards, CEO and founder of Boomtrain.

“This is the first productised messaging application that will be fully integrated into a marketing suite. This gives marketers the ability to incorporate multi-channel chat functionality, combined with our AI platform, to facilitate personalised and scalable conversations with their customers,” he said.

“Nudgespot and Boomtrain are pushing the envelope in bi-directional messaging technologies between businesses and customers,” said Raveen Sastry, co-founder of Nudgespot. “Teaming up with Boomtrain will continue to extend our offering to over 120 large enterprises including Vogue, CBS, Ola Cabs, Bluestone etc, in need of advanced, simple, B2C messaging solutions, powered by advanced AI.”

Nudgespot had raised seed funding of $650,000 from Kae Capital and angel investors including Anoop Goyal, Mike Shah and VA Sastry. The investors have chosen to stay invested in the startup post the acquisition, Raveen Sastry told.

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