14 October 2016, India :
Myntra recently announced the launch of cricketer Yuvraj Singh’s premium fashion label, YWC on its platform. The new label blends futuristic designs with a sporty style, underlining Yuvraj’s signature style statement.
YWC will support YOUWECAN Foundation to empower cancer patients and survivors. Built around the ethos of live, dare and inspire, the brand is rooted in Yuvraj’s personal journey with YouWeCan – an NGO that he set up for cancer patients and survivors. The royalties from the sale products will go to the NGO with the objective of making it self-sustaining.
Ananth Narayanan, CEO, Myntra said, “Myntra has redefined the online fashion ecosystem in the country and we have tied up with YWC as we see a lot of potential in sports inspired lifestyle fashion. By adding Yuvraj’s YWC to our portfolio of brands, we intend to bring the ace cricketer’s nonchalant fashion sense and compassion for a cause, to hundreds of thousands of fans across the country.”
Cricketer and Humanitarian, Yuvraj Singh said, “I am really happy that we have tied up with Myntra as our exclusive online retail partner for YWC. Having a strong online presence is essential for us to be able to reach out to a larger audience and get them involved with YWC, which represents fashion for a cause. YWC exudes sporty fashion and Myntra is an undisputed leader in this category which makes it a perfect platform for us to launch YWC.”
Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear.