Online Lingerie Brand Buttercups Raises Funds in pre-series A round

 

Buttercups Founder & CEO  Image : bwdisrupt.businessworld.in

Buttercups Founder & CEO Arpita Ganesh (Image : bwdisrupt.businessworld.in)

15 August 2016, India :

Bangalore-based Buttercups has raised an undisclosed amount in a fresh round of funding. Former Chief Product officer of Snapdeal, Anand Chandrashekharan participated in the round along with existing angel investors existing angel investors Kanwaljit Singh and Manoj Varghese.

Buttercups was founded by Arpita Ganesh in 2013. Following year, it raised its initial funds amounting to 4 lakhs through a crowdsourcing campaign from 200 women.

Arpita says, “We are a digitally native brand focusing on the quality of our products, and a great customer experience. The unique online quiz, which guarantees a perfect fit and allows us to scale beyond geographic constraints, as well as the personalised fitting rooms experience, are both results of this focus.”

Buttercups, which operates both online and offline, plans to use the funds for expanding its product range. It designs and manufactures its own range of lingerie wear.
It has a specialized questionnaire through which customers are able to understand their bodies and find their perfect size. They can also discover styles as per their body type.

Buttercups has an amazing team that includes Arpita, Aaditi Sinha and Lady Maggie (A dog, yes!) Their website is catchy and you’ll definitely get what you want here!

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