Snapchat to Fund Online Magazine ‘Real Life’


(Pic- AP)

(Pic- AP)


17 June 2016, USA :

Snapchat an image messaging and multimedia mobile application, will fund an online magazine called Real Life to explore how technological devices are affecting people’s lives.

Real Life is all set for launch on June 27, and will be headed by Nathan Jurgenson, a social media critic and researcher at Snapchat. “Real Life will publish essays, arguments, and narratives about living with technology. It won’t be a news site with gadget reviews or industry gossip. It will be about how we live today and how our lives are mediated by devices. We plan to publish one piece of writing every weekday, though we may eventually expand to other mediums and formats as well,” he told.

The move is a reminder of Snapchat’s commitment to original content rather than relying solely on images and videos from people using the social medium. The company already allows news organizations like ESPN, People, the Wall Street Journal and others to transmit its own editorial content via the Snapchat app.

Jurgenson noted that Real Life will have editorial independence from the Photo sharing app, even though it owns and is funding the new venture. It’ll be interesting to see how the magazine takes shape.

Other people working on Real Life include senior editors Rob Horning, Alexandra Molotkow, and Sarah Nicole Prickett, and managing editor Soraya King.


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