17 November 2016, India :
ScoopWhoop Media has appointed marketing strategist Meghana Bhat as the Chief Strategy Officer. Bhat was previously with Webchutney as National Creative Director and Chief Operating Officer.
With over a decade’s experience in digital & experiential marketing, Meghana comes to ScoopWhoop where she will be responsible for positioning the brand in the B2B space and creating thought leadership around content marketing and native advertising with decision makers at brand/advertiser end.
Speaking on the announcement, Rishi Mukherjee, COO & Co-Founder, ScoopWhoop said, “I’m excited to have Meghana joining our ScoopWhoop family. We are in the midst of a major transition, and we look forward to working with Meghana, as her skills and expertise will be instrumental to our growth.”
Commenting on her role, Bhat says “I believe ScoopWhoop truly represents young India – its passions, culture & experiences. The brand is at the cusp of a major growth curve, and I’m excited to help tap into all of that tremendous knowledge and influence in meaningful ways.”
She started her career as a copywriter at Dentsu-Webchutney, a digital agency. In her past roles, she has worked closely on brands like Bacardi, Coca-Cola, MasterCard, Tata Tea and Unilever amongst others, as she challenged the notion of what ‘creatives’ can do by achieving record revenue & new business growth.