20 June 2016, USA :
Amazon India has tied up with Vodafone in an attempt to expand its customer base by attracting potential customers to go online.
The two firms starting selling handsets available on Amazon at 40 Vodafone shops in Bengaluru, the Economic Times stated.
The Vodafone stores will now display smartphones that are exclusively sold on Amazon, like Redmi Note 3, Lenovo K 4 Note and Cool Pad range. Customers can try out the new models in the presence of a “trained product specialist,” reports ET. The setting will give potential customers the touch-and-feel experience of these smartphones. Customers can also place online orders instantly and return to the store for post-purchase assistance.
The tie up with Vodafone follows expansion of Amazon’s assisted shopping programme, called Udaan, to over 1,000 outlets in tier II & III cities across the country.
“With an aim to acquire incremental set of customers who are not yet shopping online, we are focusing on providing them with opportunities to experience the benefits of shopping on Amazon.in and build trust in the brand,” Arun Srinivasan, category leader of consumer electronics at Amazon India, was quoted as saying in the report.