Pop Star Beyonce Invests in Startup ‘Sidestep’

 

Beyonce

30 September 2016, USA :

Beyonce is investing money smartly, recently she invested invested $150,000 into a startup called Sidestep as part of her management company, Parkwood Entertainment.

Yes, the amount is very less compared to what Beyonce earns and spends, but the point is she is thinking right! Sidestep connects you directly with your favorite artists by allowing you to browse and buy concert merchandise, experiences, and exclusive items. Pickup at Show or get it delivered to your doorstep!

This isn’t Beyonce first startup investment — she took a stake in WTRMLN WTR, a watermelon beverage company, earlier this year. The Houston-born superstar has also made investments in the sports apparel line Ivy Park and the vegan-diet kit 22 Days Nutrition reported Time.

Sidestep CEO Eric Jones tells TechCrunch that the company “wanted Beyoncé’s tour to be very focused on tech” and liked the idea of “a tiny scrappy startup doing the biggest tour in the world.”

As per newsweek.com, Jared Leto too invested in the latest round of funding the app. He apparently raised $1.7 million. Source- TechCrunch

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