Amazon, the global e-commerce giant, who faces tough competition in India from Flipkart has come up with a new strategy to target the fashion conscious audiences. The company is doing a number of initiatives which attract the fashion conscious crowd and would help the company position itself as a brand for the usually e-commerce shy fashion savvy audiences.
The company recently partnered with Fashion Design Council of India (FDCI) as the official title sponsor of the25th edition of the India Fashion Week (IFW).
— Amazon.in (@amazonIN) April 20, 2015
Through this campaign the two companies are looking to make a show stopping moment an everyday reality for the customer with their collections and expert celebrity guidance. With Amazon Fashion looking to create an impactful foray into India, this video further guides their customer to where they can purchase stylish apparel and accessories styled by trustworthy, fashion icons.