Plans to accentuate its digital marketing drive; bring in fresh go-to-market strategies; increase course offerings to 200 and customer base to 70 countries by FY 2016
1st July 2015, Delhi: Edureka, India’s leading provider of online tech and business courses on a real-time instructor-led delivery model globally, today announced that it has appointed Durgesh Kaushik, former Facebook’s APAC Online Marketing Head – SMB as it Chief Marketing Officer (CMO).
In his new capacity, Durgesh will focus on optimizing and scaling the digital marketing operations and defining the go-to-market strategies for company’s expansion into global markets. Edureka has been receiving immaculate response from its customers through social media communications and thus plans to accentuate marketing and endorsement through this platform.
‘Through our differentiated delivery model, we have scaled new heights in e-learning space ever since our launch. We have touched customer base in 50 countries and have 2.5 lakh customers who have attended our sessions. Durgesh’s global and diverse experience of successfully leading multiple digital campaigns and projects will endow a new dimension to Edureka’s growth and success,’ said Lovleen Bhatia, Co-Founder & CEO, Edureka.
Joining Edureka, Durgesh Kaushik said, ‘As more and more people are connecting online, we have an unprecedented opportunity to transform educational systems that were originally designed for an offline world. In addition, I believe the conventional education systems have widened the skill-gap that is affecting organizations globally. Edureka is solving this exact problem by developing an online community of top industry experts who want to share their knowledge and professionals who want to skill-up. I am confident that the company will have a significant role in revolutionizing the education industry as a whole.’
Kapil Tyagi, Co-founder and CPO, Edureka opined, ‘We are scaling up our team to bring in new experiences and diversifying our marketing strategies to fructify our aim to become India’s largest online education provider in tech and business domains in the coming years. Adding new age tailor made courses for global professionals would also entail executing a well integrated marketing approach and with the refreshing leadership team we will be very close to succeeding in it.’
Durgesh comes with 9 years of global work experience and has launched several successful advertiser acquisition campaigns that helped Facebook increase their advertiser base in EMEA. Durgesh was also handpicked for Reliance Jio’s flagship program ‘Jio Young Leadership Program’ before being re-hired by Facebook to lead their online marketing for APAC. Prior to Facebook, Durgesh led marketing at Silicon Valley based InfoStrech Corp and helped it become, one of USA’s fastest growing companies.
Edureka grew by 2768%; was ranked No.1 on Deloitte Tech Fast 50 India 2014 list and No. 10 in Deloitte Asia Pacific Technology Fast 500 2014 within 3 years of its inception. In the next phase of its growth, Edureka plans to add close to 200 new tailor-made courses in industry relevant new age tech and business domains by 2016 and expand services to English speaking markets globally.
Edureka is India’s fastest growing online education platform offering technology and business courses to professionals and students across the globe on a differentiated real-time instructor-led tutorial platform with 24×7 expert helpdesk support, project based assignment evaluation and free lifetime accessibility to study material and content upgrading. The market leader in Big Data Analytics, Mobility, Business Intelligence domains, Edureka, help individuals and organizations to mitigate skills gap and specialize in new upcoming technology to stay relevant to the industry. Founded in 2011 by two passionate IITians, it has secured 25,000 paid learners and registration of 2.5lakh customers for its sessions from 50 different countries in 4 years time. India, USA, UK, East Europe, S-E Asia, Far East, North Africa are Edureka’s important markets. Edureka ranks No.2 on Business Today India’s Coolest Start-up 2015 list and Business World Hottest Young Entrepreneurs 2015 list.