18 February, 2016, Bangalore: Flipkart is on the move to uplift the sales of automobiles, especially two-wheelers this year. The company is expecting the sales of two wheelers to go up. If that happens, it will automatically increase company’s overall gross merchandise value (GMV).GMV stands for value of goods sold online, excluding discounts and products returned by the customers.
Flipkart aims to account for about 2 per cent of India’s two-wheeler sales by December. It will also launch spare parts and automobile services in March, said a senior company executive. Elaborating on company’s plan, Adarsh Menon, Vice-President, Electronics and Automobiles, Flipkart said, “We have piloted both four-wheelers and two-wheelers. We have been there with four wheelers and going live with two-wheelers. The size of the market is large for both. But, to begin with, two-wheelers is the logical first step because the customer base for that segment is much more. Ultimately, we will sell four-wheelers and we will sell them this year itself.”
In order to test the pulse of the market, Flipkart had launched car accessories business and it claims that it has grown to 600 per cent since its launch in April last year. Flipkart tied up with Bajaj Auto Ltd in December to sell two-wheelers and Mahindra and Mahindra Ltd in January to sell its newly launched compact sport utility vehicle KUV1OO. The latest edition to the list is TVS Motor Co. Ltd for the sale of two-wheelers. With the renowned brands joining Flipkarts’ bandwagon, company is looking very positive about achieving its target.