5 April, 2016, Bangalore: Flipkart is now planning to focus on its specific group of sellers and want them to generate 60-80 per cent sales over time. According to the source close to the story, “Flipkart Ltd. plans to shift a majority of its sales to a select group of third-party sellers to regain its once-vaunted customer service levels, in a significant departure from its strategy last year when it attempted to have tens of thousands of sellers generate most of the business on its platform.”
From past one year, India’s online marketplace giant has been working with its existing sellers to uplift their sales by enhancing their skills to manage large orders. Aforementioned source further revealed, “The online retailer plans to accumulate up to 100 such merchants, including new ones, over time. The company wants these sellers along with WS Retail Services Pvt. Ltd, Flipkart’s largest supplier, to generate anywhere between 60-80 per cent of its sales over time.”
As per the company’s plans, its third-party merchants that are also known as ‘alpha-sellers’ or ‘gold sellers’ will be able to use the platform to sell high quality products by offering the best possible price. Sellers will showcase wide range of products such as top smartphone, apparel and home appliance brands.