#FlipTrends: How the Digital Indian shopped in 2015

 

Flipkart logo

16 Decembe,r 2015, Bengalore: Flipkart officially introduces #FlipTrends2015, a comprehensive and in-depth view into how India shops online. This one-of-a-kind study across 50 million Indian shoppers analyses consumer buying preferences between January 1st and December 14th, 2015 and offers a detailed analysis into what trends dominate the online retail space today.

Rising mobile internet penetration and availability of a wide variety of brands and products at affordable prices across the country at the touch of a mobile screen have truly made 2015 the year of e-commerce in India. According to #FlipTrends2015, electronics and mobiles have emerged as the top performing categories. Delhi NCR tops the chart as the most online shopping savvy city in India, closely followed by Bangalore, Mumbai, Chennai and Hyderabad.

Commenting on this, Ankit Nagori, Chief Business Officer of Flipkart said, “2015 is truly the year of the digital Indian consumer. The data taken from FlipTrends, an analysis of over 50 million registered Flipkart shoppers in 2015, shows that Indians are taking to shopping online at a very fast clip. What is particularly gratifying to note is that Flipkart is taking the lead in introducing the ease and convenience of online shopping to millions of Indians in Tier-2, Tier-3 towns, and in rural areas. We continue to stay committed to fulfilling our goal of transforming commerce through technology in the coming years.”

 

Send this to friend