It was one of the biggest dotcom giant to survive the crash. Not only survived but sailed against all the hardships to become one of the biggest e-retailer in the world. Started as a startup to sell books, operating on second-hand computers in garage, it has evolved to become a global enterprise. Now it is selling DVDs, CDs, video and MP3 downloads/streaming, software, electronics, furniture, fashion items and apparel, food, toys and jewelry, Amazon Kindle e-book readers, Fire tablets, TV and Fire Phone, and cloud computing services. The journey to here has not been an effortless one for founder Jeff Bezos. The video by Bloomberg Business explores the story behind the founder of Amazon.com, the world’s most successful online retailer and examines key moments in his life.