11 February, 2016, USA: Google has finally decided to kick out flash from its AdWords and DoubleClick Advertising Services. Recently, many people faced lot of problems with flash player and eventually, even Adobe got sick of Flash and it started urging people to stop using it in favour of HTML5.
In the recent development, Google has stated that from June 30th, 2016 its advertising services such as AdWords and DoubleClick Advertising will not allow any ad which has Flash in it to upload. With this move, the software giant has also forced the users to code their display ads in HTML5. From January 2nd next year, Flash ads won’t run at all on DoubleClick or the Google Display Network.
Google is slowly changing its gears towards shifting its entire advertisement services in the direction of HTML5. It has already adopted this as default on Youtube hence; it will make the entire process easier for ad creators to switch their campaigns from Flash to the newer format.
Though the use of Adobe’s Flash player in mobiles has declined immensely (from 21 per cent in 2014 to six per cent in 2015), its excessive use in ad campaigns had kept him in the race. But since now, Google has also decided to evict the player from its system; it has a very little chance of survival.