Move aimed at acquiring new users in India’s tier-1 and 2 cities
Bangalore, August 04, 2015: In a move set to delight online shoppers, GrabOn, the fastest growing coupon company in India has partnered with innovative mobile Search & Discovery platform Xploree. Xploree is pre-embedded on India’s leading smartphone brands and offers GrabOn, the most apt mobile platform to help online shoppers discover digital coupons and deals during their conversations.
Xploree’s patent pending Search & Discovery technology connects consumers to the most relevant brands, services, coupons and deals across all applications. Xploree users can connect to relevant coupons from GrabOn’s 5000+ digital coupon inventory powered by its 2300 online merchant tie-ups.
“We believe technology innovation is central to our commitment to offer an enhanced end users’ online shopping experience, said Ashok Reddy, Founder & CEO – GrabOn. Partnership with game-changing mobile technology solution Xploree extends our core commitment to the mobile platform. Xploree users can access digital coupon solutions from our premium partners including Amazon, Snapdeal, Jabong, Croma, Ola, Uber, Food Panda, Flipkart, Grofers, Paytm, Yep Me, Zivame to name a few. The partnership will fuel our growth ambitions as the fastest growing coupon company in India, with over 4 million unique visitors visiting our website and over 4.3 million coupons being redeemed every month. Our current market valuation (GMV) is estimated at $80 million per year and we expect this to increase manifold through our access to smartphone users in India’s tier-1 and 2 markets,” he added.
Sumit Goswami, CEO, KeyPoint Technologies commented, “We are pleased to partner with GrabOn to deliver next generation mobile marketing experience to users through our award-winning platform – Xploree. According to Frost & Sullivan’s (F&S) study, Xploree’s ability to capture user intent and offer precise services in the consumer moment can generate revenue of $300 million in a smartphone dominated market by acquiring 50 million engaged users. Our partnership with GrabOn will re-define the way consumers engage with brands and services in India by facilitating brands and services discovery on mobile devices.”
Xploree has been recognized with 2015 North America Frost & Sullivan award for New Product Innovation for its potential to disrupt mobile marketing ecosystem. The award validates Xploree’s ability to offer marketers’ consumer driven discovery and engagement with brands and services in the moment.
Founded in September 2013 by Mr. Ashok Reddy, GrabOn is a customer-centric online coupons and deals company which caters to the needs of all Indian shoppers. Currently working with a team of 35 and based in Hyderabad, Telangana, GrabOn offers technology innovation, reducing customer acquisition costs for merchants and provides an extensive range of exclusive, genuine and validated coupons to buyers online.
The major USP of GrabOn is its technologically oriented approach to resolving coupon queries for the customers. GrabOn’s Buzz Me feature, which is the first-of-its-kind innovation in the coupon segment, further establishes its technological superiority in the industry. GrabOn’s deals can also be viewed on all major browsers (Firefox, Chrome, Safari) in the form of plug-ins and website content.
KeyPoint Technologies, the creator of Xploree and Adaptxt is an award-winning global linguistics innovator that enables intelligent communication between humans to the connected world—beyond mobile devices. KeyPoint was founded in 2004 in Glasgow Scotland, an epicenter of linguistics. The company has additional offices in India, Japan, China and the U.S., and is a trusted partner for OEMs such as LG, LAVA to name a few, platform providers and developers.