“I can’t write without a reader. It’s precisely like a kiss—you can’t do it alone” said John William Cheever, an American novelist and short story writer.
Precisely, a writer and a reader are incomplete without each other. Both are complementary to existence of other.
The approach adopted to connect reader and writer has been evolving ever since the first manuscript was drafted. Initially, oral narrations were used to reach out to a large group of people at once. This was followed by circulation of written material in cheaply available printed papers. This was and still continues to one of the major medium for content sharing.
However, the way writer and readers connect took a major leap when concept of content sharing over internet was introduced. The entire scenario changed and with much wider reaches to internet- collaboration and community establishment became much easier. The ever advancing technological developments, in the form of online tools, are making this collaboration much more effective.
In this TEDx video by Rachel Fershleiser, a member at Tumblr’s outreach team specializing in publishing, nonprofit, and cultural organizations, she shares great stories and innovations that connect readers and writers like never before.