Instagram To Follow Facebook’s Path; Plans To Reverse The Chronological Order of Its Feed


16 March, 2016, USA: Since the time social media platform has arrived, live feeds have generated lot interest for the users. As soon as someone get hooked on to some social media web site, first thing he checks is the live feeds. The amount of live feed depends on the social network of the person, bigger the network more frequent are the live feeds.

Now, Instagram, photo-sharing service plans to begin testing an algorithm-based personalized feed for users, similar to one already used by its parent company, Facebook. That means it would shift away from the strictly reverse chronological order that the service has used since it began in 2010. Now, it will bring an entire new experience to its users. It will show the photos or videos which it feels are more relevant to the users. Based on user’s history of interaction with his friend, Instagram will come to know that probably he would not want to miss that picture.

Commenting on the new move, Kevin Systrom, Co-Founder and Chief Executive of Instagram said, “On average, people miss about 70 percent of the posts in their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

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