Your new venture is catching fire and you need to ramp up operations quickly to handle demand. Where should you look for pointers? Try McDonald’s, Burger King or Wendy’s.
The Start-Up Genome Project analyzed thousands of high tech start-ups and found that successful companies progressed through four predictable phases.
Dubbed the “Marmer Stages,” each involved a different set of objectives; Discovery was crafting and testing the idea, Validation was refining product features and generating initial orders, Efficiency was making customer acquisition and delivery processes repeatable, and Scale was ramping up and generating aggressive growth.
A successful mantra was “nail it, then scale it”—confirming that the product, marketing strategy, and business model all worked before stepping on the gas with big capital, staff, and infrastructure investments.
So what happens when the time comes for a start-up to scale in a big way? Suddenly the game changes from “tinkering” to “ramping,” generating volume quickly to establish market position and cash flow. It may sound silly to high tech entrepreneurs, but franchises offer unique insights—they’ve made scaling up a science.
Also Read: Scaling Your Startup Is An Art, Not Science
To understand the science of scaling up, Headstart Ahmedabad presents “Scaling up the Franchise Business”. Join us on 19th August at CIIE, IIM Ahmedabad for an insightful session.
Mr. Prahar Anjaria, Founder Promoter & Chairman, Rangoli Group
Mr. Prahar Anjaria is the founder promoter and chairman of RANGOLI group of institutes and Pratham Educare which is operating currently more than 65+ preschools and 3 schools in Gujarat.
Prahar Anjaria, an Engineer by education and educationist by passion have done B. Tech from Nirma University, Ahmedabad and post graduation in IT from Gujarat University. Post qualification, he served on various leadership positions with Abbott Laboratories (India) Ltd. (a Fortune 500 Company) for eight years, in Mumbai. But his dream of doing something different in the field of education does not let him sleep. He left the lucrative job and started Pratham Educare in 2009.
He has started first preschool by the brand name of RANGOLI at Vadodara in the year 2009 and with his commendable leadership and do or die attitude, RANGOLI has become a premier preschool chain in Gujarat. Currently RANGOLI has more than 65+ preschools located across Gujarat.
He has also started RANGOLI International School, a CBSE school in Gandhinagar during AY 2014 -15. Currently RANGOLI International School is operational at Gandhinagar and Mehsana in Gujarat. More than 10000 students have been passed out from RANGOLI institutes in last five years.
Mr. Ankur Gupta, Founder & Director, Brew Berrys Hospitality Pvt Ltd.
Ankur Gupta is the Founder Director of Brew Berrys Hospitality Pvt. Ltd. At 28, he had a vision to take Brand ‘Brewberrys’ international in the next 3 years. Highly committed and focused, he knows he is heading in the right direction, one café at a time.
Brewberrys operates 109 cafes & snacks bars in over 60 cities of India. The company is the thirdlargest chain of café/snacks bar (by number of locations) in India. Brewberrys is exclusive F&B Partner to TCS and operates 63 cafes in Passport Seva Kendra(PSK).
The company is also signed 18 cafes at the upcoming Hyderabad metro stations withL&T. Brewberrys café is the Regular Place[Adda] of its locality. Its ‘Your’ space outside of Home & Work.
Mr. Vajirali Momin, Group CEO, Hearty Mart
Mr. Vajirali has been there, seen it all and done it all – from a restaurant employee in 1999 to selling papads in 2003; the brand name of which went on to give an identity to his next business venture; to spice trading, there has been no looking back for Mr. Vajirali.
Seizing a business opportunity of supplying food and other raw materials to more than 750 hotels and restaurants located on the highways of Gujarat sealed the foundation of a joint venture; Ashish Enterprises launched in 2005.
The year 2008 saw the successful merger of Hearty Mart Supermarket and Ashish Enterprise giving birth to Hearty Mart Enterprise (HME). This merger resulted in a pooling of abundant talent and resources that aided the growth of the brand.