13 June 2017, India:
One of India’s leading airline SpiceJet has announced the launch of its new e-commerce retail venture, called SpiceStyle.
— tushar srivastava (@tushar_yes) June 13, 2017
SpiceStyle, initially conceived as an in-flight service, is a wholly-owned subsidiary of SpiceJet and an e-commerce portal ‘www.spicestyle.com’ has been set up in this regard.
At SpiceStyle.com you will find some of the best quality products carefully ‘curated’ and ‘hand-picked’ by a team of specialists. And that is why every product in the roster comes with the promise of exceptional quality, and offers unmatched value to the consumer.
“SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered onboard our flights as well as on SpiceStyle.com,” Ajay Singh, CMD, SpiceJet said.
The company has roped in fashion designer Rohit Bal to run a curated section on its own portal. With this venture, the company would become the first Indian airline brand to sell its own branded merchandise on online marketplaces.