Have you ever been worried of why in spite of so much entrepreneurial blood running in the company, a very little is being actually talked about amongst the public? You have got the basics of marketing on your fingertips, you have done your product, placement, pricing done right and even your budget is allocated for Facebook promotions, but still you don’t find people talking about you?
Well here’s the thing, one of the very essentials for marketing, especially when you are looking at the bigger picture is brand building and key to brand building is public relations. You might think that public relations comes in the later stage of your startup, for now you can focus your marketing through social media where you can reach out to the world on your own. Remember, a warm introduction from a friend is always one step better than a huge list of accolades that you strived to achieve.
Why PR is essential?
Successful tech companies did not create the magic of media buzz overnight, Steve Jobs did not wake up one day and shift from a small garage to 8, 50, 000 square feet at Infinite Loop. One of the secrets to brand building is paving way for public relations to ensure people talk about your brand.
While trying to establish a relationship with your target audience locally, think globally as well, because that is the ultimate dream of every startup – to grow big. You might have come across ‘n’ number of content on how to score an interview with startup journalist, but nothing can beat the experiences of meeting one in person.
Learn the basics of PR from actual experts, try to understand the nuances of the game and come meet the people who can start talking about you to the world.
Mark your calendars for 12th November, 2016 and set your GPS to @Works KRDS, 4th Floor, Pinnacle Building, Ascendas IT Park, CSIR Road, Taramani, Chennai – 600 113. It is time to add another feather in your entrepreneurial hat and it time for you to fireup your venture to success !
P.S: Due to limited seating, kindly register first and further correspondence will be sent over mail.