8 January, 2016, New Delhi: A digital media platform of Bennett, Coleman & Co. Ltd., Times Internet has taken over the Gurgaon based news curation app viral shots. The company deals in providing news curated by app from over 300 social and media sites. Founded by Shalini Tewari and Kumar Apurva, the company has claimed of 100 million screen views per month.
Expressing his views on the acquisition, Miten Sampat, VP, Corporate Development, Times Internet said, “This fits into our prime goal of providing our readers an innovative and informative content experience. We found the format and curated content of Viral Shots very addictive and their engagement with users was amazing and I feel confident that this can become the number one app in its category.”
Currently, Viral Shots develops and shares content in multiple languages such as Hindi, English, Bengali and Telugu. The company will be adding other Indian regional languages into the app by middle of 2016.
Though the acquisition amount is not disclosed by the company, but certainly the app will increase the readers’ data base of one of the renowned media houses of the country.