The Bollywood Star to endorse Yepme’s philosophy of #freshfashion in a series of 10 TV ads
New Delhi, March 15, 2015: Yepme.com, India’s biggest online fashion brand today announced that they have got on board the Bollywood actress Rhea Chakraborty as their Brand Ambassador for their new brand campaign centered on the theme – ‘Fresh Fashion, Fresh Look’. The 360 degree campaign includes a series of 10 films that highlight Yepme’s focus on #freshfashion. The campaign connects Yepme’s ‘fresh’ credentials with the ‘fresh new perspective’, on clichéd ways of doing things. The campaign is currently live on all the channels broadcasting the World Cup live through the Star Sports network and will unfold along with the remaining matches of ICC World Cup 2015. This campaign works towards Yepme’s mission to democratize fashion in India for the style conscious 20 -29 age group of women & men. The brand has also launched a special ‘Rhea collection’ line of apparels and accessories she is sporting in the videos.
A former MTV VJ, Rhea made her Hindi film debut with ‘Mere Dad Ki Maruti’ and is the lead star in an upcoming Y-Films production – Bankchor – a comedy about a bank heist. The tongue-in-cheek campaign, also being conceptualized and produced by Y-Films for Yepme, showcases Rhea offering a ‘Fresh’ take on some of the ‘same old’ lines people say, be it Shopaholics, Social Media addicts, Fashion Designers, models or Moms of Single Girls. She brings the ‘freshness’ into the campaign with her witty and humorous reactions that outline Yepme’s ‘Fresh Fashion, Fresh Look’ attitude.
Says Anand Jadhav, President, Yepme.com, “The campaign about a fresh take on various aspects of our lives is exciting and very new in its thought. We are constantly introducing a fresh new collection every week with a large number of new designs and capturing trends that are catching the fancy of the Indian youth. The whole campaign is about ‘No more same old, Go Fresh, Go Bold’. This fits in well with the very DNA of the Fresh Fashion campaign of Yepme. Rhea is a great fit for this idea to be brought out alive. She is the fresh new face and a talent to look out for. We are very happy to have her as our brand ambassador to deliver a fresh look consistent with our Fresh Fashion campaign.”
Adds Rhea, “Yepme is an exciting fashion brand, connecting the youth of India. As a young actor, everything new and different is an opportunity and worth its while. This new series of films is really fresh in its approach and provides for a fantastic idea. For me it’s a privilege to be the face of such a fantastic young brand like Yepme.com”
Other Bollywood stars that have endorsed Yepme include the likes of Shah Rukh Khan, Farhan Akhtar, Sonu Sood and Esha Gupta. The brand has also recently launched its Spring/Summer 2015 collection inspired from the latest & fresh international trends. Enhanced with a bright, cheerful season-appropriate colour palette, interesting graphic quotes and summery prints, the range is replete with stylish cuts, high-performance fabrics and contemporary details. The collection can be viewed on Yepme.com.
Yepme is growing at a fast clip, with its revenues increasing at the rate of 3 times, year on year. It dispatches 500,000 plus units each month. The brand has also seen great traction on the mobile front with its revenue from mobile devices having recently exceeded its revenue from desktops.
Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men & women between the age group of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.
With a fan following of over 6 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.
Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon).