05 May 2017, USA:
YouTube is betting high-profile stars will attract more advertisers like Johnson & Johnson, which is sponsoring “Best.Cover.Ever,” a music competition from Ryan Seacrest that’s scheduled for later this year.
“We’re working with YouTube stars and big celebrities that we know have global appeal, advertiser appeal and are largely established on the platform,” Susanne Daniels, YouTube’s head of original content, said in an interview.
Google also plans to increase spending on YouTube Red, the platform’s paid video and music streaming service. YouTube is coming with six new shows which will involve top bill stars in the US including Kevin Hart, Rhett and Link, Ellen DeGeneres, Katy Perry, The Slow Mo Guys. Demi Lovato, and Ludacris. The shows will be premiered on exclusively on YouTube and everyone can watch it for free.
According to Bloomberg, digital media ad revenues in the US are hurtling towards $80billion while national TV hovers at below $50billion and local TV stands at around $25billion. (Image- YouTube blog)
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