Rebranding as Eternal Ltd. is a significant step in the corporate progression of Zomato, one of India’s top food aggregators. On February 6, 2025, the company’s board of directors authorized this modification, indicating a strategic move that goes beyond meal delivery. The corporate affairs ministry, shareholders, and other regulatory bodies must still approve the renaming, though.
Credits: News18
Why the Name Change?
Zomato’s goal to expand beyond its primary meal delivery business is reflected in this move. CEO Deepinder Goyal stressed that the company has developed into a multifaceted organization, with its business-to-business supply subsidiary Hyperpure, going-out vertical District, and rapid commerce arm Blinkit all playing important roles in its future expansion.
In a letter to shareholders, Goyal explained the reasoning behind the transition:
“When we acquired Blinkit, we started using ‘Eternal’ internally to distinguish between the company and the brand/app. Today, with Blinkit becoming a major driver of our future, we believe the time is right to publicly embrace the name Eternal Ltd.”
What Changes and What Stays the Same?
While the parent company will now be known as Eternal Ltd, the food delivery app will retain the familiar Zomato branding. However, the company’s corporate website will shift from zomato.com to eternal.com, and its stock ticker will change accordingly.
The company reassured users that despite the name change, there will be no disruption to its services. Customers will continue to use the Zomato app just as they always have, with the same experience and convenience they are accustomed to. For restaurant partners and delivery executives, operations will remain unchanged, ensuring a seamless transition.
Market Reaction and Financial Performance
Following the announcement, Zomato’s stock closed at ₹229.05, down 0.90% for the day. Investors are still digesting the implications of the name change, but analysts believe the rebranding aligns with Zomato’s broader vision of becoming a tech-driven consumer platform.
From a financial standpoint, the company is on a strong growth trajectory. In Q3 FY25, Zomato’s revenue surged 64% year-on-year, reaching ₹5,405 crore, up from ₹3,288 crore in the same period last year. Blinkit’s revenue also saw a 21% sequential rise to ₹1,399 crore, with the platform’s gross order value climbing 27% to ₹7,798 crore.
The company’s rapid revenue growth is a testament to its aggressive expansion and operational efficiency. With a significant push into quick commerce and supply chain logistics, Eternal Ltd is well-positioned to maintain its upward trajectory.
Eternal Ltd: More Than Just a Name
Deepinder Goyal described the new name as both a challenge and an aspiration:
“Eternal is a powerful name, and to be honest, it scares me to my core. True permanence isn’t built on bold claims of invincibility but in the understanding that our immortality stems from our mortality. The day we think we will last forever simply because we declare it, we begin our end.”
These words reflect a deep philosophical approach to Zomato’s rebranding, emphasizing that long-term success will be dictated by continuous reinvention rather than static dominance.
What’s Next for Eternal Ltd?
With its newly adopted identity, Eternal Ltd is expected to accelerate its investments across multiple verticals:
- Zomato (Food Delivery): Maintaining its leadership in the Indian market while improving operational efficiency.
- Blinkit (Quick Commerce): Strengthening its presence in the rapidly growing 10-minute grocery delivery segment.
- Hyperpure (B2B Supplies): Expanding its network to serve more restaurants and cloud kitchens.
- District (Going-Out Business): Enhancing offline dining and entertainment experiences.
In addition to growing these verticals, the company may explore new areas such as financial services, AI-driven food recommendations, and logistics automation. Eternal Ltd’s leadership has hinted at an ambitious roadmap that extends beyond its current operations.
Credits: Verdict Food Service
The Competitive Landscape
The rebranding of Eternal Ltd. coincides with heightened competition in the rapid commerce and food-tech sectors. In the rapid commerce area, companies such as Swiggy, Instamart, Zepto, and Dunzo are also taking strong actions.
Eternal Ltd. will need to make use of its sizable client base, sophisticated logistical system, and cutting-edge technology stack in order to stay ahead. The company wants to increase its market leadership by emphasizing data-driven insights, hyperlocal delivery options, and a smooth customer experience.
