Mercedes-AMG has been riding through stormy weather. The performance arm shocked its loyal fanbase in September 2022 by launching the latest C63 with a four-cylinder hybrid setup. While technically advanced, the move was met with sharp criticism from enthusiasts who expected the thunder of a V-8. Mercedes does not release AMG-specific sales numbers, but widespread reports of heavy dealer discounts suggest the car failed to meet expectations.
Adding to the turbulence, AMG’s most ambitious project, the Formula 1–1-derived AMG One hypercar, was recently hit by a massive recall. Nearly 219 units, around 80 percent of the total production run, were called back due to a fire risk. It was an embarrassing setback for a car already delayed by years of development hurdles.
A Shift in Leadership
Now, AMG is preparing for a major change at the top. Current CEO Michael Schiebe will transition into a new role as Mercedes-Benz’s Member of the Board of Management responsible for Production, Quality, and Supply Chain Management, effective December 1, 2025. Schiebe has led AMG since March 2023 and has been with Mercedes since 2004, holding key roles across the brand for over two decades.
Mercedes has not yet announced who will take over at AMG, only stating that a successor will be revealed “at a later date.” Whoever steps in will inherit both challenges and opportunities at a critical turning point for the performance division.
A Return to Bigger Engines
Despite the misstep with the four-cylinder C63, AMG seems to be rediscovering its passion for larger engines. A new-generation V-8 is on the horizon, designed to comply with upcoming Euro 7 emissions rules while delivering more power and efficiency than before. Unlike the current limited rollout of AMG’s eight-cylinder engines, reports suggest this new V-8 could reach a broader range of models.
Even so, the C63 might not benefit. Instead, rumors point to a 3.0-liter six-cylinder unit for the next iteration of AMG’s iconic sports sedan. That decision may frustrate purists, though the brand’s broader portfolio will still offer traditional powerplants for those unwilling to compromise on displacement.
Electric Ambitions
AMG is also betting big on electrification. The GT XX concept previews an upcoming high-performance EV, with plans for both a super sedan and a companion SUV. Outgoing CEO Schiebe has promised that AMG’s electric future will be defined by “very emotional” products, including efforts to simulate traditional driving sensations with artificial engine notes and virtual gearshifts. Whether that approach resonates with drivers remains to be seen.
Still, AMG insists it can deliver what it calls “the best electric V-8 on the market,” a bold claim meant to reassure buyers hesitant about the shift away from combustion.
The Road Ahead
Balancing loyalists who demand inline-sixes and V-8s with new customers looking for cutting-edge EVs will not be easy. Mercedes has the resources to sustain a wide performance lineup, but the incoming AMG boss will need to juggle heritage with innovation.
And while hopes of a V-12 comeback are still more dream than reality, Mercedes has signaled a commitment to keeping its biggest engines alive, at least in Maybach’s ultra-luxury sedans. That glimmer of continuity may just be enough to keep die-hard AMG fans watching closely as the next chapter unfolds.
