Scaling-up vs Profitability: The Billion Dollar Question
Over the years, start-ups face the pressing problem of choosing between scaling up their business or being profitable. Uber, the...
7 Ways to Create a Trademark Logo to Woo the Target Market in 2017
When in 1999, print media startled the world with predictions like, “End Of The World By 2012!”, “Aliens On Earth...
The Blur Face Of IT Sector In India
It was May, 2013 when I quietly introspected to perceive the knowledge I had gained in 4 years of my...
A Step By Step Guide For Mobile App Development
In the Very Beginning Mobile apps are only too universal nowadays. Every potential business idea is supplemented with an app...
What Can Indian Entrepreneurs Learn From Startups In U.K?
India is seeing a new wave of entrepreneurship with Indian start-up ecosystem being at an inflection point. Starting a business...
MARS Vs COCOVAA : Details Of The Trademark Infringement Case.
LOOK ‘I’ WAS THE CULPRIT HERE. ‘I’ ADMITS THAT. I THOUGHT THE MOST CONSTRUCTIVE THING I COULD DO, IS TO...
World Health Day: Simple Tech Innovations Are Creating Big Health Impact
The power of mobile telephones is still to be fully realised when it comes to creating solutions for health challenges....
Advertising’s VUCA: Time For Media Seller To Own Up And Media Buyer To Pay Up
Perils today Just as the geopolitical and the business world globally are going through some turbulence and uncertainty, digital advertising is also having its share of VUCA moments...
The Differences Between B2B And B2C CRM Software
While we are seeing a lot of emerging concepts and technologies around us, we can still say that all major...
5 Trademark Lawsuits You Won’t Believe Are True
This is no joke ... Don’t you hire Gabbar or Samba as your chief Marketing agents!!! Ever since the re-makers...