Making a name for yourself in the highly competitive and dazzling Indian jewelry business is no easy task. However, in a few of years, the domestic brand Giva has not only established itself but is rapidly taking the lead—all because of a special combination of digital-first tactics, reasonably priced luxury, and the rising popularity of lab-grown diamonds. Giva is now preparing to spearhead India’s sustainable sparkling revolution with its new ₹530 crore funding.
Credits: Ascendants
A Sparkling Entry: Giva’s Rise Since 2019
When Giva first launched in 2019, it concentrated on 925 sterling silver jewelry, appealing to a youthful, tech-savvy demographic looking for price, style, and quality. The company adopted a direct-to-consumer (D2C) strategy, using internet platforms to effectively and economically reach consumers.
Before entering the retail sector, Giva quickly saw the benefits of an omni-channel strategy and branched out to online marketplaces like Amazon and Myntra. It debuted its first exclusive retail location in Bangalore in 2022. Since then, there has been no turning back; currently, Giva has more than 110 locations throughout India, with a strong emphasis on an expansion strategy driven by franchises.
Numbers That Sparkle: Giva’s Growth Metrics
Behind Giva’s dazzle lies impressive growth. From an Annual Recurring Revenue (ARR) of ₹167 crore in FY 2023 to ₹274 crore in FY 2024 and now an estimated ₹475–500 crore in FY 2025, the brand has witnessed more than 3x growth in two years.
This success has been fuelled by continued investor confidence. Over the years, Giva has raised over $70 million, attracting marquee investors such as A91 Partners, Sixth Sense Ventures, and most recently, Premji Invest, which led the new ₹530 crore round alongside Epiq Capital and Edelweiss Discovery Fund. The brand is now valued at over $230 million, a strong position in India’s fast-evolving affordable luxury space.
The Diamond Strategy: Sustainability Meets Style
Few businesses have expanded as quickly as Giva, despite the fact that many dabble in fine jewelry. This is largely due to Giva’s early wager on lab-made diamonds. These diamonds provide a sustainable, moral, and economical substitute because they are identical to those that are mined in terms of look and chemical makeup.
Indian consumers, particularly younger ones who appreciate both responsibility and beauty, are becoming more and more interested in lab-grown diamonds. Giva has strategically placed itself at the nexus of sustainability, design, and value, producing collections that commemorate achievements without endangering the environment.
With the lab-grown diamond segment in India projected to reach ₹9,500 crore by 2030, growing at a CAGR of over 15%, Giva’s latest investment round is timely and strategic.
Fuel for the Future: How Giva Plans to Use ₹530 Cr
The recently secured ₹530 crore will be channeled into three main areas:
- Expanding lab-grown diamond offerings to cater to growing demand.
- Strengthening supply chain and inventory capabilities to meet scale.
- Boosting offline presence by growing beyond its 100+ stores through more franchise partnerships and flagship outlets.
The brand also aims to invest in design innovation and digital experiences, ensuring seamless shopping across platforms while maintaining the aspirational quality of fine jewellery.
Challenges Along the Way
Despite the glamour, Giva isn’t without its challenges. While customers often praise the brand’s affordability and elegant designs, reviews are mixed when it comes to finishing and long-term durability. As the brand grows, maintaining consistent product quality and after-sales service will be crucial to sustaining consumer trust.
Credits: Mint
Conclusion: Giva’s Dazzling Road Ahead
In a nation where jewelry is very symbolic and personal, Giva is reinventing luxury for a contemporary generation by making it accessible, ethical, and exquisite. The company is in a strong position to lead India’s next phase of jewelry development thanks to new funding, a strong retail presence, and a brilliant vision for lab-grown diamonds.
