In a significant boost to India’s food and beverage (F&B) logistics ecosystem, JustDeliveries, a new-age cold chain logistics startup, has raised ₹5.5 crore in fresh funding. The round was co-led by VC Grid and NABVentures, with participation from LetsVenture, Anay Ventures, FAAD Network, and other angel investors. With this round, the startup’s total funding has reached $2 million (approximately ₹15.9 crore).
This capital infusion comes at a pivotal time for the company, which is reshaping how perishable goods move across India’s vast and often disjointed mid-mile supply chain.
Credits: Startuptalky
Bringing Structure to India’s $200 Billion Logistics Sector
India’s logistics sector—valued at over $200 billion—continues to suffer from deep inefficiencies, with 90% of operations still unorganized. For the F&B industry, which depends heavily on reliable cold chain solutions, these gaps can lead to significant wastage and operational setbacks.
Founded by Mansi Mahansaria, JustDeliveries addresses this systemic challenge through a plug-and-play, asset-light 3PL model, optimized for transporting perishable goods across metros. Rather than investing in heavy infrastructure, the company leverages a flexible network of partners, enhanced by technology, to ensure consistency, reliability, and cost-efficiency.
Impressive Growth and Client Roster
Since its inception, JustDeliveries has become the logistics backbone for over 100 F&B brands, including leading names like ITC, Swiggy, Blue Tokai, Biggies Burger, and Naturals Ice Cream.
The startup has shown remarkable traction, posting a 2.4x year-over-year revenue growth in FY25, supported by a 10.6% average monthly growth rate. In a major milestone, JustDeliveries achieved city-level profitability in all five of its operational hubs—Mumbai, Pune, Bangalore, Delhi, and Hyderabad—as of December 2024.
Moreover, the company has maintained negligible bad debts and industry-best receivables turnaround times, signaling financial prudence and strong client relationships.
Backed by Smart Capital and Strategic Partners
The funding round reflects growing investor confidence in JustDeliveries’ scalable model and execution strength. NABVentures, a venture growth fund focused on agri, food, and rural businesses, has backed the startup for its role in improving food supply chains and reducing wastage.
“JustDeliveries’ impressive growth, profitability focus, and strong client base underscore our confidence in their ability to transform the F&B logistics space,” said Ashish Km Choudhury, CIO of NABVentures Ltd.
On the other hand, VC Grid, backed by Venture Catalysts, sees JustDeliveries as a category-defining company.
“In a traditionally capex-heavy sector, Mansi and her team have engineered an asset-light platform achieving early profitability—a feat that eludes most logistics startups,” said Vansh Oberoi from VC Grid.
Expanding Footprint and Strengthening Technology
JustDeliveries currently operates in five key metro cities—Mumbai, Bangalore, Delhi, Pune, and Hyderabad—and plans to enter three more cities, including Lucknow and Chennai, by FY26. This expansion will take the startup’s total presence to eight major cities, fulfilling increasing client demands for pan-India cold chain distribution.
The newly raised funds will also be channeled into enhancing the company’s tech capabilities, helping it optimize routing, tracking, and delivery efficiency further.
Additionally, in a leadership update, the startup has promoted Pradeep Murugesan as COO and Co-founder, reinforcing its focus on strong internal governance and execution as it scales.
Credits: KNN India
A Vision for a Resilient, Tech-Enabled Future
With India’s cold chain logistics market projected to grow at a 23.5% CAGR through 2030, fueled by rising demand for perishable foods and pharmaceuticals, JustDeliveries is well-positioned to become a key player in this transformation.
“We’re not just building infrastructure—we’re rethinking logistics partnerships. Our asset-light model and tech-driven approach enable us to scale with our clients while maintaining reliability and cost-effectiveness,” said Mansi Mahansaria, Founder of JustDeliveries.
As the company eyes net profitability and broader expansion, it continues to redefine how perishable goods are moved in one of the world’s most challenging supply chain environments—one delivery at a time.
