In a surprising but strategic shift, Ford has introduced a wave of mid-year pricing updates for the 2025 Bronco lineup under its Job 2 production cycle. These updates mark a change in direction for the automaker, which initially launched the 2025 Bronco last fall without any price changes from the previous year. Now, with demand on the rise and a competitive SUV market at play, Ford has both slashed prices on key trims and modestly increased others, depending on variant and features.
Sales Boost Triggers Price Strategy Shift
While the Bronco initially faced a slight slowdown in sales, the tide turned quickly. As of May 2025, Bronco sales increased by an impressive 51.14%, indicating renewed consumer interest in the rugged SUV. In response, Ford is making pricing adjustments designed to attract new buyers, incentivize premium trims, and reflect evolving production and logistics costs.
Major Price Drop: Bronco Raptor Now Under $80K
One of the most eye-catching changes is the $10,040 price drop for the high-performance Bronco Raptor, which now starts at $79,995, down from $90,035. This brings the Baja-ready beast into more affordable territory, potentially helping to broaden its appeal among hardcore off-roaders.
The four-door Badlands trim also sees a $1,000 price reduction, now priced at $50,385. These cuts suggest that Ford is doubling down on volume by making high-demand models more accessible.
Select Trims Get Price Hikes
While the premium models benefit from cuts, entry and mid-level trims are seeing moderate increases. The Base model now costs $1,000 more for both two-door and four-door configurations, bringing its MSRP to $38,995. The Big Bend sees an $850 hike, while the two-door Badlands increases by $290.
Additionally, destination and delivery fees are now $1,995, up $100 from last year.
2025 Ford Bronco Pricing Comparison
| Trim Level | Body Style | May 2025 Price | Nov 2024 Price | Difference |
|---|---|---|---|---|
| Base | Two-Door | $38,995 | $37,995 | + $1,000 |
| Badlands | Two-Door | $50,385 | $50,095 | + $290 |
| Stroppe Edition | Two-Door | $75,635 | $75,635 | No change |
| Base | Four-Door | $38,995 | $37,995 | + $1,000 |
| Big Bend | Four-Door | $41,220 | $40,370 | + $850 |
| Heritage Edition | Four-Door | $49,475 | $49,475 | No change |
| Outer Banks | Four-Door | $47,940 | $47,940 | No change |
| Badlands | Four-Door | $50,385 | $51,385 | – $1,000 |
| Raptor | Four-Door | $79,995 | $90,035 | – $10,040 |
| Destination & Delivery | — | $1,995 | $1,895 | + $100 |
Other Cost Changes: Paint and Transmission
Three paint options, Velocity Blue, Desert Sand, and Marsh Gray, are now $395, up $100 from the previous $295. The cost of upgrading to the 10-speed automatic transmission has also increased by $300, from $1,495 to $1,795.
| Feature / Option | Old Price | New Price | Change |
|---|---|---|---|
| 10-Speed Auto Transmission | $1,495 | $1,795 | + $300 |
| Velocity Blue Paint | $295 | $395 | + $100 |
| Desert Sand Paint | $295 | $395 | + $100 |
| Marsh Gray Paint | $295 | $395 | + $100 |
Final Thoughts
This rare mid-year pricing update showcases Ford’s willingness to stay nimble in a fast-moving market. By reducing costs on high-demand trims while adjusting entry prices and optional features, the automaker seems poised to keep the sixth-generation Bronco both competitive and desirable heading into the second half of 2025.
Shoppers interested in building their own Bronco can now explore these updates on Ford’s official configurator, with updated stickers arriving at dealerships over the next two weeks.
