product videosAnyone can start a business. Growing it to be stable and profitable is the hard part. Yet, most companies don’t have the budget to spend thousands on elaborate marketing campaigns.
Growth hacking is a popular tactic used by small businesses to increase their customer base quickly and at a low cost. But growth hacking goes beyond marketing. It covers all areas of the company. Anything that would make the business run more efficiently and effectively.
Here are five growth hacks that will accelerate your business growth in 2022:
Work on your email list
Whether you’re an online business or a brick-and-mortar store, an email list is the most cost-effective way to bring in new or returning customers. Starting to grow your email list is free. You can simply add an attachment to your website. As the list grows, you may need to upgrade your account, but it will be well worth it.
An email list will allow you to reach hundreds, if not thousands, of potential customers for free. You can send emails with new products, special offers, or general information like a newsletter to keep people engaged.
One effective way to grow your email list rapidly is lead magnets. A lead magnet is an incentive you give customers in exchange for their email. It can be some form of downloadable content such as a report, ebook, or a coupon to use online or in the store.
Cloud storage to manage data effectively
It’s 2022, so there’s a good chance that your business is operating remotely. With so many different devices and people, communicating and sharing information and data can be difficult. Security is also a concern with the rise of cyber attacks globally.
That’s why investing in reliable cloud storage is a must for all remote or hybrid working environments. A cloud storage service will allow easy and quick access to data for all team members at any time, regardless of their physical location. Employees will be able to view and share data efficiently. This can help save time and improve transparency among team members.
Create product videos
Most people associate product videos with expensive TV ads. With the internet, that doesn’t have to be the case. Getting your product videos online is free, so you can experiment and see what works. You don’t even need expensive cameras or professional filmmakers to get started. Phone cameras these days are more than good enough to capture everything you need for a product video.
Write down some ideas. Don’t be afraid to get creative. One viral product video is all you need to get all the attention you need and build up some loyal customers.
Automate or outsource tasks
As a business owner, learning how to manage and delegate your time is vital. Otherwise, you will become overwhelmed with many different tasks, and your productivity will suffer. Thanks to the internet, you can use many useful tools and services to automate different tasks.
There are various productivity tools you can use. There are also ones that automate billing or sending out emails to customers. These will save a lot of time and probably be more accurate than doing it manually.
Another thing worth considering is outsourcing some tasks to third parties. Outsourcing is often cheaper than hiring and will allow you to focus on things that you and your team are good at.
Use social proof
Happy customers are the most valuable asset to your business. They not only spend money on your product, but they are also a free voice that can bring further attention. Don’t shy away from asking happy customers to leave a review. Reviews are one of the first things people check when interacting with a business for the first time.
You should also add a “Customer Testimonials” section to your website. This way, visitors can quickly see your product’s or service’s value.
The internet has completely transformed the way businesses can grow. Spending a significant part of your budget for marketing or making your business run more efficiently is no longer necessary. Utilize the growth hacks outlined in this article to see firsthand how significant growth doesn’t have to take years.