21 January, 2016, Bangalore: FreeCharge, in its endeavour to make transactions ubiquitous, secure and rewarding for the customers has launched its new virtual card ‘FreeCharge Go’. It is linked with FreeCharge wallet and will make the wallet universally accepted across all online merchants in India. FreeCharge will soon be available for payments at offline stores as well in coming months. Launched in association with YES Bank, ‘FreeCharge Go’ is powered by MasterCard. The card can be activated in just a few seconds. Customers can log on to the FreeCharge account and generate their FreeCharge Go card. They can top it up by adding money to FreeCharge wallet and use it on- the- go for all their online transactions.
Govind Rajan, Chief Operating Officer, FreeCharge said, “FreeCharge Wallet is the fastest growing wallet in the country. We are insanely focused on UI – 0ver 99 per cent of our transactions are completed in less than 10 seconds. As a result we have amongst the stickiest cohort – with over 72 per cent consumers being repeat consumers”.
He further added, “Today, in our journey we are entering the next phase. We are partnering with MasterCard and YES Bank to launch the FreeCharge Go card. FreeCharge Go card can be generated by the consumer in less than 5 seconds! Also, the card will be accepted universally across all major online portals in India. Transacting online will not only be swifter and safer with “FreeCharge Go” but universal too.”
Porush Singh, Country Corporate Officer, India and Division President, South Asia, MasterCard said, “In India, digital wallets are emerging as the new trend among consumers in tandem with smartphone adoption and rise in the number of internet users. Consumers are fascinated with the digital wallet as its use has been expanded beyond paying bills and it is a hassle-free way to make payments from anywhere. The potential of digital wallets is promising as it has simplified the online payment process. FreeCharge and MasterCard pursue a shared dream of driving the country towards a digital future. Our partnership with ‘FreeCharge Go’ will provide a full spectrum of merchant services on a safe and secure payment platform to consumers and we are certain such innovative solutions will be accepted enthusiastically by consumers.”
FreeCharge Go is built to ensure the safety and security of customer data. FreeCharge has deployed state-of-the-art technology wherein, data is secured with 128-bit encryption and stored as per PCI DSS compliance. Post activation, FreeCharge users will be able to see a 16 digit MasterCard number with an associated CVV in their FreeCharge account. The card details are only accessible after entering security MPIN every time the customer has to view the card details to protect customer information. In addition, every transaction using the card needs to be verified by an OTP which is sent to the registered mobile number.
With ‘FreeCharge Go’ customers can transact across all major e-commerce portals, pay for movie tickets, book event tickets, pay for various transportation services like bus, cabs and metro rides, leverage it for hyperlocal services like grocery shopping etc. across all Indian websites. With the aim to be the most rewarding wallet, ‘FreeCharge Go’ will soon launch a marketing program with targeted and personalized offers for customers based on their usage patterns.
