Amazon Prime Music has signed three content deals to boost its catalogue of multi-lingual content over the past two weeks. Amazon has partnered with South Indian Music Label Lahari Music, Chennai-based music label Muzik 247 and Indian Performing Right Society (IPRS).
Commenting on partnership with Lahari Music, Sahas Malhotra, Director, Amazon Music India said, “With the addition of Lahari Music’s super hit catalogue, Amazon Prime Music customers will be able to enjoy one of the largest selections of new film soundtracks, classic hits and non-film music across the languages of Telegu, Tamil and Kannada. Prime members can now enjoy all this music ad-free, with unlimited offline downloads on their mobile devices, at no additional cost.”
“Amazon Prime Music will stream popular hits from blockbusters like Baahubali, Khaidi No 150, Janatha Garage, Jai Lava Kusa, and more across Tamil, Telugu, and Kannada Languages, in addition to the highly anticipated new Telugu releases like Rangastalam and Bharat Ane Nenu,” the company said in a statement.
The partnership with Muzik 247 will add hundreds of new tracks across Malayalam and Tamil languages to Amazon Prime Music.
The partnership with IPRS will allow Amazon to get access to the IPRS repertoire. IPRS repertoire has over a million titles across multiple languages, eras and genres of Indian Music.
Amazon has partnered with T-Series, Zee Music Company, Saregama, Sony Music India, Tips Music, Venus Music, Times Music, Warner Music Group in past.
Amazon’s Prime service already offers unlimited free one-day and two-day delivery over 11 million products online in more than 100 cities.