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Apple Agrees to pay Google approximately US$1 billion annually to access a custom version of Google’s Gemini for use with Siri.

The Deal: Apple & Google’s AI Pact

by Anochie Esther
November 7, 2025
in Business, News
Reading Time: 3 mins read
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Apple

Image Credits: Android Authority

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Apple is finalising an agreement under which it will pay Google approximately US$1 billion annually to access a custom version of Google’s Gemini large-language model for use with Siri.
The model in question reportedly has around 1.2 trillion parameters, vastly exceeding the ~150 billion parameter scale of Apple’s current “Apple Intelligence” cloud model.
Apple will reportedly deploy this model through its own private cloud infrastructure (“Private Cloud Compute”) so that Google’s model can assist behind the scenes while still preserving Apple’s user-data separation and privacy assurances.

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Why Apple Is Making the Move

Apple has been under pressure to modernise Siri, its voice assistant, which has been seen as lagging behind competitors like Alexa and Google Assistant in delivering conversational, context-aware AI features. The company’s ambitious “Apple Intelligence” initiative has been delayed, and Apple appears to be seeking a short-term boost via an external partner while it develops its internal models.
By partnering with Google and leveraging its advanced Gemini model, Apple gains access to state-of-the-art AI capabilities immediately, allowing upcoming Siri updates (reportedly expected in spring 2026) to deliver richer features such as summarisation, multi-step task execution, contextual understanding and improved natural language responses.

How the Architecture Will Work

Despite the large-scale model supplied by Google, Apple will still handle management of user data and deployment via its own cloud. The Gemini-powered component will focus on “summariser” and “planner” functions of Siri key parts that control how requests are interpreted and tasks executed while less complex or privacy-sensitive functions remain on Apple’s own models.
The arrangement emphasises privacy: because the model runs on Apple’s infrastructure, Google does not gain direct access to raw user data from Apple devices. Publicly, the partnership is expected to be under the hood rather than marketed as “Siri powered by Gemini”.

For Apple

This move signals that Apple is willing to partner externally to accelerate its AI capabilities rather than purely relying on in-house development. It acknowledges that it may be behind in the race for large-scale generative-AI assistants. The deal may buy Apple time while it builds its own next-generation model (reportedly 1 trillion+ parameters) for broader use in its ecosystem.

For Google

For Google, the deal reinforces the strength of its Gemini model and its ability to monetise it beyond its own devices and services. Partnering with Apple brings significant revenue (~US$1 billion annually) and deepens Google’s role as an AI-infrastructure provider across ecosystems.

For the Tech Ecosystem

This partnership shows how large-tech companies are increasingly crossing previous competitive boundaries (Apple & Google cooperating) to secure AI capabilties. It also underscores how voice assistants are rapidly transitioning from relatively simple command tools into full-fledged intelligent agents, and how compute-heavy AI models are now central to device ecosystems.

In summary, Apple’s reported commitment to pay Google around US$1 billion per year for a custom version of Gemini to power Siri is a bold strategic move. It reflects Apple’s urgency to catch up in the AI assistant space and demonstrates a pragmatic willingness to collaborate with longtime competitor Google to gain access to world-leading AI models.
While the deal brings significant upside, faster Siri upgrade, potential competitive leap, ecosystem reinforcement it also comes with heavy expectations and challenges. Execution, cost-effectiveness, privacy and user experience will determine whether this partnership becomes a landmark moment in voice-assistant evolution or is viewed as a stopgap. For users, this could mean a vastly smarter Siri arriving in 2026; for the industry, it highlights how AI model scale, infrastructure partnerships and ecosystem positioning are today’s battlegrounds.

Tags: #custom version1 billionAppleGeminiGoogleSiri
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