As part of its continuous efforts to increase its physical retail presence in India, Apple Inc. is preparing to open its second retail location in Mumbai. Confirmed by Apple Chief Executive Officer Tim Cook during the company’s fiscal first quarter 2026 earnings call, the upcoming store will be located at Oberoi Sky City Mall in Borivali (East) and is expected to open in the coming months, highlighting Apple’s confidence in the Indian market’s growth trajectory. This will be Apple’s second location in Mumbai and its sixth full-fledged Apple Store in India, highlighting the tech giant’s dedication to the country’s growing consumer ecosystem.
The announcement follows a string of store openings across the country. India has quickly emerged as one of the world’s most important markets for Apple, driven by market demand for iPhones, wearables and services, and the company has responded with an ambitious retail strategy that includes creating immersive brick-and-mortar experiences for customers. This latest move is expected to further strengthen Apple’s visibility and accessibility in one of India’s largest metropolitan areas.
Borivali Store: Location, Lease and Strategic Importance
The new Apple Store in Borivali will be housed on the ground floor of Oberoi Sky City Mall, a modern retail destination in Borivali (East), a well-connected suburb in the northern part of Mumbai. Apple has reportedly secured approximately 12,616 square feet of retail space, signalling a substantial investment in this location. The lease agreement signed in June 2025 spans nearly 10 years and 10 months, with an initial monthly rent of ₹17.35 lakh (around ₹2.08 crore annually), and includes a rent-free period at the start. Additionally, the contract features revenue-share components with periodic adjustments every three years, reflecting long-term planning on Apple’s part.
Borivali’s selection as the site for the new store highlights Apple’s strategy to expand retail accessibility beyond traditional high-end areas to emerging premium shopping destinations. Oberoi Sky City Mall is expected to attract high footfall from local shoppers and commuters, providing an opportunity for Apple to reach a broader cross-section of customers compared with its first Mumbai store, Apple BKC (Bandra Kurla Complex), which remains one of the company’s largest and most prominent locations in India.
Apple’s entry into suburban retail hubs like Borivali follows the success of the first store in Bandra Kurla Complex and other outlets in New Delhi, Bengaluru, Pune and Noida. The Borivali store’s inauguration will reinforce Apple’s retail network in one of the most densely populated cities in India, allowing the company to bring product showcases, support services and personalised experiences closer to its growing customer base.
Expansion Reflects India Growth Strategy:
Apple’s expansion is part of a broader global retail strategy aimed at opening tens of new physical stores across key international markets by 2027. India is central to this strategy, as the company sees strong demand for its hardware, software and services. During the earnings call, Tim Cook emphasised that India’s retail performance has been robust, and the company is responding by extending its footprint to serve regional customers more effectively.
India’s market dynamics have shifted in recent years, with a continuous rise in smartphone adoption, premium segment growth, and digital services engagement. Apple’s retail presence supports not only product sales but also after-sales support, personalised services and community-driven interactions through initiatives like Today at Apple sessions, where customers can attend workshops and learn creative and technical skills. These elements help build stronger customer loyalty and engagement in an increasingly competitive market landscape.
The new store also aligns with Apple’s broader India strategy that includes local manufacturing of select iPhone models. Domestic production has helped Apple navigate global supply chain challenges and adapt to tariff structures favorably, while enabling it to offer products at competitive price points in the Indian market. As India becomes an increasingly significant contributor to Apple’s global revenues, expanding retail presence supports deeper brand integration and customer trust within the local ecosystem.
Apple’s Growing India Footprint:
Apple’s first two stores in India – Apple BKC (Mumbai) and Apple Saket (Delhi) were launched in 2023, followed by additional outlets such as Apple Hebbal (Bengaluru) and a store in Pune. The most recent opening before Borivali was the Noida store in December 2025, marking a significant milestone as the company’s second outlet in the national capital region. This rapid expansion underscores Apple’s confidence in India’s long-term growth prospects as a major global market for premium technology products.
The Borivali store will not only add to this network but also enhance accessibility for customers in western Mumbai’s suburbs, where rising affluence and increasing demand for premium gadgets have created fertile ground for retail growth. As Apple continues to expand its physical presence, the company is expected to remain focused on integrating local insights and customer preferences into its retail planning, ensuring that each new store resonates with the communities it serves. Apple’s second retail store in Mumbai located in Borivali’s Oberoi Sky City Mall is a strategic move that reflects the company’s commitment to India’s burgeoning tech market. With strong local demand, expanding manufacturing capabilities and growing consumer enthusiasm, Apple’s retail expansion is poised to play a vital role in shaping the company’s success story in India over the coming years.
