Apple only keeps the data required to keep users’ accounts active, the statement continues. This is so because, unlike Google, Twitter, and Facebook, their website is less dependent on advertising revenue.
The “data points” that Big Tech companies gather for each user, as described in the StockApps.com study, are not included in the report. However, it claims that they also comprise browsing history, activity on third-party websites, and, in the case of Google, emails sent and received through Gmail.
Additionally, it doesn’t go into great detail about its approach, but it does mention that it looked at Apple, Amazon, Facebook, Google, and Twitter using marketing company digital information world.
Google purportedly keeps track of 39 different data points for each of these five users, compared to Apple’s 12. Unexpectedly, it is reported that Facebook only monitors 14 data points, compared to Amazon’s 23 and Twitter’s 24.
Separately, Google was recently hit with a $40 million punishment by the Australian authorities for location tracking on Android.