Imagine holding your smartwatch in front of something and instantly having all the information about it. It’s not as outlandish a vision for the future, but Apple is about to make it a reality by preparing to overhaul its wearable technology. Apple will integrate cameras into both its high-end Apple Watch Ultra and standard Apple Watch series, Bloomberg’s extremely credible technology reporter Mark Gurman reports.
The potential inclusion reflects Apple’s ambitious foray into artificial intelligence, elevating the fundamental smartwatch from a mere fitness tracker and notification tool to intelligent visual aide. These cameras would enable individuals to scan and gather information on their surroundings with relative ease never seen before.
Where will the cameras be located?
Apple’s design philosophy differs between its watch lines. For Apple Watch Ultra, which is physically bigger since it is thicker, the camera would probably be placed between the digital crown and the side button. This would provide users with a convenient scanning angle for objects in their vicinity.
The entry-level Apple Watch may take a different path. Speculation has emerged that the camera might be placed inside the face of the watch, similar to the front camera on iPhones. The user may need to twist their wrist in order to capture a photo or scan something, which would give the device a unique interaction mechanism.

This is not merely about a device getting another camera. Apple is putting these smartwatch cameras in the context of its larger Apple Intelligence platform. The objective is to have a wearable device that can “see the outside world and deliver relevant information” in real time.
Imagine walking through a museum and holding your watch up against a painting to get its history, or holding a plant in your garden up against the camera to get its type and care requirements. Such cameras could change how we interact with and understand the world around us.
What Won’t These Cameras Do?
To our surprise, despite the sophisticated camera technology, FaceTime video calls will not be an option, Gurman writes. The reasons are practical: video conferencing would be awkward on the watch screen, and it would be inconvenient to hold a watch at the right angle for a whole call.
This technology comes on top of Apple’s larger, longer-term vision of bringing artificial intelligence further into its product line. With the introduction of visual intelligence into wearables, the company is expanding the limits of what we think about in terms of smart devices.
When can we expect this?
Although the timing is uncertain, the detailed reporting by Gurman suggests that these watch models with cameras are not rumors. Apple usually takes a lot of time to work on and test the features before they are out, so the users can be sure of a thoroughly planned launch.
The incorporation of cameras into smartwatches can be a huge leap for wearable technology. It converts the watches into active, intelligent companions rather than passive display units of information. They can now help users better understand and interact with their world in entirely new paradigms.
With advancing technology, Apple’s reportedly imminent shift symbolizes the potency of tiny hardware and artificial intelligence in revolutionizing user experiences. The future of the smartwatch is not likely to be about time-telling but about the discovery of the world we are living in.