As computer aficionados anxiously await the debut of the iPhone 16 series and the upcoming WWDC 2024, speculations regarding the next-generation iPhone are already circulating. Yes, you read it correctly; we’re talking about the iPhone 17.
Although the iPhone 16 has yet to be released, there is already speculation about what the future holds for Apple’s smartphone portfolio, particularly the iPhone 17 Plus.
Apple Rethinking Display Size for iPhone 17 Plus: A Shift in Apple’s Strategy?

Image Credits: Apple World News
In an unusual turn of events, it appears that Apple intends to move away from its tradition of ever-increasing screen sizes. According to sources familiar with the topic, the iPhone 17 Plus, which will be released following the iPhone 16 series in late 2024, may have a smaller display than its predecessors.
This would be a significant shift, since Apple has traditionally matched the screen sizes of its Plus models to those of the more costly Pro Max models. For reference, both the iPhone 14 Plus and iPhone 15 Plus have 6.7-inch displays, much like their Pro Max brothers.
The move to lower screen size may be part of a larger attempt to differentiate each model in Apple’s portfolio. This approach may appeal to those who seek a device that mixes ease of use with appropriate screen size, achieving a balance between small and bulky.
Apple iPhone 17 Series – Why Go Smaller? Consumer Preferences and Cost Considerations

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One possible explanation for this move might be Apple’s desire to more clearly identify its devices and satisfy specific user demands. A somewhat smaller iPhone 17 Plus might lower production costs, allowing Apple to offer the handset more cheaply, while still appealing to those seeking premium features without the premium size. This might appeal to users who find bigger phones too cumbersome or difficult to use with one hand.
In today’s market, where phone size influences purchasing decisions almost as much as features, meeting the need for a more manageable handset might help Apple gain a small but important portion of the smartphone market. The ergonomic advantages of a smaller device may appeal to people who value comfort and simplicity of usage.
Technological Advancements: The Role of TSMC
Taiwan Semiconductor Manufacturing Company (TSMC), Apple’s major chip supplier, has announced additional information about the iPhone 17 series, adding to the frenzy. TSMC has revealed intentions to begin producing 2nm chips by the end of this year, with large-scale manufacturing ramping up in 2025.
These processors are likely to form the foundation of the iPhone 17 Pro’s capabilities. The transition to 2nm technology is important, offering even improved economy and performance, perhaps establishing new standards in the smartphone market.
What This Means for Apple and Its Customers
If these speculations are accurate, Apple’s strategic shift might transform how we see and utilize our iPhones. By releasing a high-quality, mid-sized phone, Apple is responding to consumer desire for a gadget that fits nicely in one’s lifestyle as well as in their hand.
For Apple fans and potential consumers, this implies more options and maybe a more targeted approach to addressing their demands. It also demonstrates Apple’s understanding that larger is not necessarily better for everyone.
As we look ahead, it’s apparent that the iPhone’s progress will continue to surprise and adapt, not only in terms of technology, but also in fulfilling the different tastes of its worldwide user base.
What’s Ahead Now?
As we get closer to the actual announcements and subsequent releases, speculation will likely increase. It remains to be seen whether these speculations become true, but one thing is certain: the tech community will be keeping a careful eye on things and analyzing each step. Apple’s likely plan to release a smaller iPhone 17 Plus might mark the start of a new chapter in the continuous tale of smartphone innovation.