06 March 2019, India:
Sales and marketing solutions platform, Benddit today announced having closed $250K of seed funding from industry leaders.
The company will use the fresh capital to accelerate product development, expand its team of experts, on board service providers through a strict verification process, and bolster marketing initiatives.
Vani Gupta Dandia, CEO and Co-founder, Beneddit, said, “Every business today is looking at agile, creative service providers across a spectrum of services where they are assured of quality and timely service. We are excited that Benddit is bringing a first of its kind solution to the industry through a platform that simplifies a necessary, but often burdensome process with a platform that is as easy to use as making a phone call.”
Vani Gupta Dandia, added, “Our blended model, of using tech as well as Experts to support and hand hold both the client and service provider alike, ensures that we deliver impactful results!”
Benddit is a marketplace that offers ‘expert intelligence’ enhanced by technology to match client requirements to service providers in marketing and sales.
Venkatesh Rangachari, COO and co-founder, Benddit, said, “This is just the beginning of our journey. We plan to become an indispensable part of the client journey
as our platform evolves. Our mission is to continue to build technology that helps change the way businesses buy from businesses, and I can’t wait to see what this means for 2019 and beyond.”
Benddit’s proprietary tech algorithm matches the requirements of its clients seeking specific solutions in sales, and marketing to the specialised service providers, basis various parameters such as complexity, stage, relevance, cost, etc. The algorithm scans through Benddit’s database of service providers and suggests the best fit names of service provider with ‘scores’ – to reflect the degree of the ‘match’ between the two and then facilitates a call between the company and the selected provider.
This process is augmented by the intervention of Benddit Experts who assist clients with crystalizing their requirements and articulating their brief on the platform precisely, to be able to make the ‘perfect match’.
Further, the Experts hand hold the entire process of the service delivery to ensure that clients receive the quality of services assured and the service provider is also well supported in being able to meet commitments.
Vipul Gupta, Co-founder, Benddit, said, “Our vision is to be the ultimate destination, for marketing and sales services, at scale. We are excited for the funding, as it will help us grow our team of experts and improve our machine learning capabilities.”
Benddit was founded by Vani Gupta Dandia, Venkatesh Rangachari and Vipul Gupta. The platform went live in January 2019. It offers its customers the opportunity to find ‘verified’ service providers for sales and marketing services.
(Image – Pexels)