Metaplanet, the Tokyo-listed company that went from hotel operator to Bitcoin treasury power-player in 2024, is back in the news. On June 23, 2025, Metaplanet announced in an SEC filing that it had bought another 1,111 Bitcoin and now held a total of 11,111 BTC. This pushes Metaplanet closer to Tesla’s position of 11,509 BTC. Meanwhile, only a gap of 398 coins separate Metaplanet from Tesla, and Metaplanet spent approximately ¥17.26 billion (about $117 million) on the new tranche of coins, paying a per- coin rate of about $105,500. This reinforces Metaplanet’s voracious accumulation strategy and maintains it place in the company’s corporate stature among the top tier of corporate crypto holders.
Strategic Accumulation Amid Market Swings
Metaplanet’s timing shows awareness of the market. Around the time of the acquisition, Bitcoin was trading at nearly $102,000 – only a US$3,200 discount (around 3.3%) to the actual buying price – according to CoinMarketCap. Given the fact that Bitcoin had just prior dropped under $99,000 due to geopolitical issues in the Middle East, Metaplanet had a good entry point. At least for now, the accumulated average cost for Bitcoin is roughly $95,560 per coin – showing disciplined accumulation in the face of uncertainty.
Heading Toward the Top of Corporate Holders
With 11,111 BTC, Metaplanet now ranks as the eighth-largest corporate Bitcoin holder, briefly slipping after Hut 8’s increase in holdings before reclaiming its position. Tesla maintains the lead in the corporate sector with 11,509 BTC, while Bitcoin mining firm CleanSpark holds 12,502 BTC. Analysts observe that if Metaplanet continues buying at this pace, it could surpass Tesla before the month ends.
Ambitious U.S. Expansion Backing Growth
Beyond market buy-ins, Metaplanet is scaling its acquisition via institutional muscle. On June 24, the company announced a capital injection of up to $5 billion into its U.S. subsidiary, Metaplanet Treasury Corp., based in Florida. This secondary arm supports its “555 Million Plan,” targeting the acquisition of 30,000 BTC by the end of 2025, 100,000 BTC by 2026, and eventually 210,000 BTC by 2027. The infusion of funds—raised via stock acquisition rights—will be strategically deployed to optimize large-scale purchases in the deep, liquid U.S. markets without creating slippage.
Industry-Wide Trend: Corporates Embrace Bitcoin
Metaplanet isn’t alone in this trend. Firms worldwide are launching or expanding Bitcoin treasuries. Nakamoto Holdings raised $51.5 million for additional Bitcoin acquisitions, Parataxis Holdings launched a BTC-native treasury platform in South Korea, and Norway’s K33 and The Blockchain Group each raised funds aiming to accumulate hundreds or thousands of BTC. BitcoinTreasuries.net tracks over 240 public companies now holding more than 832,000 BTC collectively—nearly 4% of Bitcoin’s total supply.
Balancing Ambition and Risk
Despite the momentum, the path is not without hurdles. Bitcoin remains volatile, and aggressive purchases during dips need careful capital planning. Metaplanet is attempting to offset risk via equity and bond issuance, and by routing buying through its U.S. hub. Nonetheless, analysts caution that large treasuries may be pressure-tested in sustained downturns or interest rate shocks.
Outlook: Racing Toward Corporate Supremacy
Metaplanet’s recent purchase and U.S. capital boost mark a turning point in corporate Bitcoin strategies. Solar-paced accumulation, backed by institutional funding and global market access, could propel the firm past Tesla and even nearer to CleanSpark. Whether it can sustain its strategy through future volatility remains to be seen, but Metaplanet has rapidly transformed from a hotel operator into a heavyweight contender in the digital asset space.
