What are the first things that pop into your mind when you listen about Chick-fil-A? Crunchy Chicken Sandwiches, ‘Waffle fries’ and of course, courteous attendants, if available. But a streaming service? That is definitely something you could rarely have expected from this fast food chain. It appears that Chick-fil-A is preparing to enter the streaming services market by creating its streaming platform.
Why on Earth Would Chick-fil-A Do This?
The streaming space is already as congested as a drive-thru of Chick-fil-A during the lunch rush. It appears everyone is getting into it – from Netflix to Disney+, which begs the question as to why a chicken chain would want to get into this game. However, the Chick-fil-A is not just another fast-food restaurant; it is a firm with close connections to Hollywood.
You see, Chick-fil-A is owned by the Cathy family, and true to their southern roots, they are affiliated with the Trilith Studios in Atlanta. If you are into fantasy genre movies, you might identify this place as the location where marvel films most of its comic hero movies. Thus, despite the initial seemingly unrelated attempt, Chick-fil-A’s move to streaming does not appear as unconnected as it might be.
Know What the Streaming Service Will Provide
Initially, the streaming service of Chick-fil-A will feature a list of comedies, reality, and dramas fit for family consumption. Shows where the whole family gathers, that makes you smile. Among the first to begin the new series in development are Glassman Media and Sugar23, familiar to viewers for producing high-quality cheerful and inspiring content.
But that is just the breaching of the topic, an appetizer if you will. In the future, this service of Chick-fil-A might contain scripted series, animations, and even some of the content might be either purchased or licensed from other entertainment industries. The opportunities are as vast as the Chick-fil-A itself.
Is Entertainment the Central Theme Here?
Well, you may ask if there is more to it than that, and the answer is ‘yes. ’Actually, what need could a fast-food chain have for entertainment? While others have speculated that this is how it seeks to popularize its brand as well as gather crucial client information. Just imagine this – if you are browsing their content you end up giving them additional information of what you prefer. And the more data they have, the better they can address your needs—whether that’s a new chicken sandwich or an ad.
Well, this approach of not being very affirmative and not showing confidence in your own work is not new. Disney has been doing it with Disney+ for years, and Walmart even started entering the streaming business by affiliating with Paramount plus. Well, Chick-fil-A might be planning something similar.
Will Customers Tune In?
Here’s the big question: Who is really going to subscribe to yet another streaming service?It’s hard to say. On one hand, there are so many choices out there already and joining this seemingly endless row of opportunities might sound overwhelming. Chick-fil-A, on the other hand, has its fan following, and if they could bring something special or just a fast-food place for the families, it might attract people.
In the heat of the battle it is like when you decide to taste something new in your favorite restaurant, you simply do not know whether or not you will love it. And who knows? Perhaps Chick-fil-A’s streaming service will overtake other streaming services just because other services don’t offer crispy chicken along, who knows?
Wrapping It Up
Thus, Chick-fil-A –, which offers tasty chicken –is trying to serve fun as well. Of course, it may sound a little wacky, but as they are associated with the entertainment industry and are known for delivering impressive products and services, this may not just be a one-off flash in the pan.
