WizRocket Technologies Pvt Ltd, which works on the customer lifecycle management platform CleverTap today revealed that it has now secured Rs 179 crore in the funding round of Series B to focus on the product innovation.
Some of the existing investor Sequoia Capital India red the round, Tiger Global Management has also backed the CleverTap for the first time. Accel topped up its investment as well. CleverTap revealed that it has also taken its valuation to around $150 Million.
The firms said that the new funding would be going to be used to accelerate its data science-driven product capabilities. With its user engagement and behavioral analytics platform, CleverTap allows the businesses to discover the people, behavior, and events on their website and the mobile application. It then also applies behavioral trends to improve engagement, conversation rates, and engagement.
“Powered by the next generation of data science enabled capabilities, it [CleverTap] is allowing companies to automate their marketing decisions — leading to better business outcomes,” said Prashanth Prakash, a partner at Accel.
CleverTap was founded by the Sunil Thomas, Suresh and Anand Jain in 2015. The company claims to have more than 8000 customers. It counts the firms such as the Hotstar, Zomato, Zilingo among its client’s base.
Picture Credits: CleverTap