In a move that signals the rising relevance of supply chain infrastructure in India’s booming commerce ecosystem, Prozo — a full-stack supply chain company — announced a strategic investment from former Indian cricket captain Rohit Sharma. This endorsement by one of India’s most dependable sportsmen brings credibility and star power to a sector that often works behind the scenes yet forms the backbone of modern retail.
Image Credits: Deccan Herald
A Perfect Match: Star Performer Meets Supply Chain Champion
Rohit Sharma, exclusively represented by RISE Worldwide, drew a compelling parallel between sports and logistics in his statement:
“Every great performance needs an engine that does not crack under pressure. Prozo is exactly that for the brands it supports, a dependable, tech-first platform that powers scale with consistency.”
This metaphor resonates strongly with the way Prozo operates — as a silent but powerful force behind some of India’s fastest-growing brands. Sharma’s investment is more than just a financial nod; it is a recognition of supply chain excellence as a strategic lever in high-stakes performance — whether on the field or in the market.
From Naval Doctor to Logistics Leader
Founded in 2016 by Dr. Ashvini Jakhar, a former Naval doctor, McKinsey alumnus, and ISB graduate, Prozo was built on the vision of integrating the highly fragmented logistics and fulfillment space. Dr. Jakhar said of Sharma’s involvement:
“Rohit’s journey from opening batsman to national leader mirrors what we aspire to be for our clients — a consistent, reliable force.”
Prozo’s platform unifies warehousing, freight, and fulfillment into a single, agile engine. With this approach, the company has evolved into one of the few truly full-stack supply chain solutions in the country.
Backed by Big Capital and Big Results
To date, Prozo has raised $20 million across multiple rounds from leading investors such as Sixth Sense Ventures and Jafco Asia. These funds have helped it build 42 tech-enabled warehouses across the country, covering over 2.2 million square feet of storage space. The company’s services now span 24,000+ pin codes, and it operates at a revenue run-rate of ₹250 crore.
In a landscape where customer expectations for speed and accuracy are only increasing, Prozo’s proprietary control tower platform gives clients real-time visibility and control, ensuring streamlined operations across B2B, B2C, and D2C channels.
Powering India’s New-Age Brands
Prozo’s client roster includes a diverse mix of new-age and established brands: from fashion disruptors like Snitch and Bewakoof to wellness startups like Traya and Aramya, and giants like PhonePe, TATA Consumer Brands, and McGraw-Hill. This wide client base is a testament to the platform’s flexibility and reliability.
Whether it’s helping a D2C brand scale during a festive sale or ensuring consistent deliveries for an ed-tech major, Prozo has demonstrated the resilience and tech-first agility today’s brands need to win.
The Bigger Picture: Supply Chain as the New Frontier
Rohit Sharma’s investment is more than simply a one-time celebrity endorsement; it’s part of a broader trend of increased awareness and funding for the supply chain and logistics industry. The importance of back-end infrastructure will only increase as India’s digital commerce ecosystem develops. Accordingly, Prozo is well-positioned to benefit from the upcoming wave of retail innovation thanks to its combination of technology, trust, and prompt execution.
Image Credits: Prozo
Conclusion: Gearing Up for the Next Innings
With Rohit Sharma now in its corner, Prozo has added not just a marquee name, but a brand ambassador for reliability and excellence. As commerce in India becomes increasingly omnichannel and real-time, companies like Prozo will be the unsung heroes enabling that seamless consumer experience.
And much like Sharma himself, Prozo seems ready to perform under pressure, delivering consistency — over and over again.
