A good CEO makes a normal company great, but only a great CEO can make a struggling company great. David Maxwell is definitely a big name on that list of great CEOs.
Moving on with the series of the remarkable CEOs, our next article is on the Fannie Mae’s 1981-90 CEO, David Maxwell.
Principles of David Maxwell
Jim Collins highly respects and has very high regards for this leader. And rightly so, A man with these principles and ideology deserves the appreciation.
“I don’t know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.”– David Maxwell
In the book, “Good to Great”, Jim Collins mentioned that Maxwell was not only a hard-worker but a visionary too. He very efficiently followed the principle of keeping the success of the company ahead of his own ambitions.
As Collins said, a person will achieve far more if he is working for more than just himself.
Contribution of the great CEO
At the beginning of the 1980s, Fannie Mae or The Federal National Mortgage Association (FNMA) was struggling to survive. Its financial stability was never so disturbed. The company
was losing $1 million every single business day.
In 1981, David Maxwell took the reign of the sinking ship named Fannie Mae and not only did he helped the company survive the flood but made it stronger than ever.
“Over the period of the next nine years, Maxwell transformed FNMA into a high-performance culture thatJim Collins on Maxwell in his book, ‘Good to great’.
rivalled the best Wall Street firms, earning $4 million every business day and beating the general stock market 3.8 to 1.”
Visionary: Setting up Successors for the success of the company
Maxwell retired while still at the top of his game, feeling that the company would be ill-served if he stayed on too long, and turned the company over to an equally capable successor, Jim Johnson.
Keeping the interest and security of the company ahead of his own, this was a very selfless move. Considering the fact that he handled the company at its worst and turned it into something only a few had imagined at that time. Yet he did what’s best for the company. That is a trait, a reason why he is counted among the best CEOs in the history.
Right people make the company great
What made David so different from other CEOs? Why is it that he is still remembered as one the top most CEOs around the world?
- Patience – When Maxwell took charge, everyone on the board was terrified as well as curious about what big move will he make to save the company? Imagine heading a company that is under the debt of $56 Million and losing $1 Million every business day.
While it was a nightmare, but Maxwell kept his head cool and calmly kept his plans into hold until he found the right people.
- Confidence – He knew he would succeed with his development strategy. That’s why when everyone else panicked the CEO kept finding the right people to do right by the company.
- Transparency – While hiring the right people, Maxwell didn’t hide anything.
“Look, this is going to be a very hard challenge. I want you to think about how demanding this is going to be. If you don’t think you’re going to like it, that’s fine. Nobody’s going to hate you.”
- Dedication and Commitment – Maxwell made it absolutely clear that there would only be seats for ‘A’ players who were going to put forth an A+ effort, and if you weren’t up for it, you had better get off the bus, and get off now.
All this and many other qualities helped Maxwell to rescue FNMA and make it into a great company. This is what makes David Maxwell not good, but great!