In March 2025, the Financial Times reported that the $TRUMP meme coin raised at least $350 million from sales and transaction fees. The political meme coin inspired by President Trump was launched just two days before his inauguration in January 2025. Since then, the meme coin has been up 58% with over $2 billion in market capitalization. The success of the meme coin goes to show the influence Trump has not just politically but also in the crypto community. It also shows how crypto marketing has evolved over the years and is being used for fundraising and in meme culture.
Marketing Strategies that Powered $TRUMP’s Success
The success of $TRUMP is being driven by a combination of marketing strategies. They include:
Content Writing
When it comes to marketing, content is king. Carefully crafted long-form messages will always trump flashy social media posts. This is particularly useful when marketing something as complex as a blockchain product. So instead of just using social media alone, the team behind $TRUMP released a carefully drafted whitepaper detailing the meme coin’s tokenomics, distribution plan, and overall road map. Then the marketing team released a series of well-coordinated press releases, leveraging the fact that Trump was always in the news cycle, sharing SEO blog posts, and narratives, in addition to social media posts. This is the kind of strategy a blockchain content writing agency would produce that guarantees success.
Influencer and Social Media Marketing:
The biggest influencer for the $TRUMP meme coin is Trump himself. Now that he is president again, he is always in the news discussing policies and actions his administration plans to take or has taken. Before now, in his first term in office, Trump was not a fan of crypto. But now he is a strong advocate for digital assets. In March 2025, he announced that Bitcoin, Ethereum, Solana, Ripple, and Cardano would all be part of the US crypto reserves. As you can imagine, this sent his supporters and many retail investors to scoop up the coins, driving their prices up. This is the power of political influence.
The same can be said about social media influencers. $TRUMP was heavily promoted on social platforms like X, YouTube, and Reddit forums. Viral memes were also created about Trump himself and shared across multiple platforms. One iconic meme is that of Trump holding up his right hand in the air while making a fist like a champion. That was the stance he took on July 13 2024 following an assassination attempt from a rooftop sniper. Trump himself recently reacted to the image saying it was “the most American picture I’ve ever seen.”
Scarcity and FOMO
Another strategy that was used to hype the meme coin is that of scarcity and fear of missing out (FOMO). The strategy works by encouraging early adopters to buy immediately because there is only a limited amount available. That creates a fear of missing out phenomenon which drives people to act immediately or risk losing out. As of March 2025, there are 200 million $TRUMP in circulation at a value of about $10 per coin. Multiplying the two figures is how the market cap ($2 billion) was derived.
Community-Driven Marketing
This is one thing the crypto community is very good at – using user-generated content to promote tokens. There were thousands of content about $TRUMP in constant rotation that helped spread its awareness. Influencers and critics speculated about prices, pros and cons, of early adoption, and answering of questions anyone might have. In the end, What you have in the end is a community of supporters (both political and crypto enthusiasts).
According to the $TRUMP whitepaper, 5% of the total supply of tokens (about 45 billion) was allocated to marketing influencers, 5% to marketing partnerships, and a generous 68% was airdropped to early supporters in the community in appreciation for their support.
Controversy and Ethical Concerns
Trump is not new to controversies. Whether directly or indirectly, critics will always find something wrong with his policies, endorsements, statements, or in this case, a politically inspired meme coin. Some critics have said that it is unethical for him to use crypto as a source of fundraising for his political ambitions. They stated that the meme coin was created to exploit his supporters for profit. These are all speculations as there is no proof of any wrongdoing. As of March 2025, there is no investigation regarding $TRUMP. In fact, the governing body for crypto, the US Securities and Exchange Commission (SEC) recently clarified that meme coins are not subject to securities regulations and, as such, not under its jurisdiction. However, Democrat Rep. Sam Liccardo said he will introduce a bill that will prohibit top government officials from profiting from meme coins.
