Elon Musk, the world’s richest person, saw a massive $29 billion wiped from his net worth in a single day as Tesla’s stock took a major hit. The sharp decline in Tesla’s stock price was driven by concerns over slowing sales, increasing competition from Chinese electric vehicle (EV) giant BYD, and weakening demand in key markets such as China and Germany.
Despite this setback, Musk still maintains a significant lead over his closest rival, Amazon founder Jeff Bezos, in the billionaire rankings. However, the continued decline in Tesla’s stock raises concerns about the company’s future growth and competitive positioning in the global EV market.
On Monday, March 10, 2025, Tesla’s stock price fell 15.43% to close at $222.15 on the Nasdaq, marking a sharp decline of $40.52 per share. This drop significantly impacted Musk’s net worth, which stood at $301 billion as of March 11, according to the Bloomberg Billionaires Index.
The report highlighted that Musk has suffered a year-to-date loss of $132 billion, a substantial decline that reflects Tesla’s ongoing struggles. Despite this, Musk remains the wealthiest person in the world, with a net worth still $85 billion higher than Jeff Bezos, who ranks second on the list with $216 billion.
Why Did Tesla’s Stock Fall?
The primary reason behind Tesla’s stock drop is the company’s weakening performance in key international markets. Tesla is struggling to keep up with domestic competitors in China, especially EV giant BYD, which has been gaining a stronger foothold in the world’s largest EV market.
Challenges in the Chinese Market
Tesla’s Shanghai plant, a crucial hub for the company’s global production, saw shipments plummet by 49% in February. According to a Bloomberg report, Tesla managed to deliver only 30,688 vehicles that month, marking its lowest monthly output since July 2022.
China’s EV market is highly competitive, with domestic manufacturers such as BYD aggressively expanding their market share. BYD, backed by Warren Buffett’s Berkshire Hathaway, has been offering high-quality electric vehicles at lower prices, making it increasingly difficult for Tesla to maintain its dominance.
Additionally, China’s recent economic slowdown and changes in government subsidies have further impacted Tesla’s ability to drive demand in the country. While Tesla has introduced price cuts to attract buyers, the strategy has not been as effective in countering competition from local brands.
Declining Sales in Germany
Tesla’s struggles are not limited to China. In Germany, one of Tesla’s key European markets, the company saw a 70% drop in new vehicle registrations during the first two months of 2025. This drastic decline signals potential demand issues and growing competition from German automakers, who are ramping up their EV production.
Volkswagen, BMW, and Mercedes-Benz have all made significant investments in electric vehicle technology, offering models that appeal to European consumers. This intensifying competition has made it harder for Tesla to sustain its growth in the region.
Analysts Lower Tesla’s Sales Projections
The sharp decline in Tesla’s stock price has also been fueled by bearish predictions from financial analysts.
UBS Group AG and Robert W. Baird & Co both cut their delivery projections for Tesla’s first quarter of 2025. UBS analyst Joseph Spak now estimates that Tesla will only deliver 367,000 vehicles this quarter, representing a 16% drop from previous estimates.
If these predictions hold, it could indicate that Tesla is experiencing a significant demand slowdown, which may impact the company’s profitability in the coming quarters.
Despite the recent downturn, Tesla remains one of the most influential and valuable automakers in the world. However, the company faces multiple challenges that could shape its future trajectory.
1. Growing Competition from Chinese Automakers
The biggest challenge Tesla faces is the rise of Chinese EV manufacturers, particularly BYD, Nio, and XPeng. These companies have been aggressively expanding both domestically and internationally, often offering vehicles at lower prices with advanced features.
To counter this competition, Tesla may need to further localize production, enhance battery technology, and offer more affordable models tailored to different markets.
2. Economic Uncertainty and Interest Rates
The global economic slowdown and higher interest rates have affected consumer purchasing power, particularly for expensive products like electric vehicles. Many potential buyers are delaying their EV purchases due to high financing costs, which directly impacts Tesla’s sales.
If economic conditions improve and interest rates stabilize, Tesla could see a rebound in demand. However, the company must navigate these macroeconomic challenges carefully.
3. Expansion into AI and Autonomous Driving
Tesla has been investing heavily in artificial intelligence (AI) and self-driving technology, which could serve as a long-term growth driver. Musk has often stated that Tesla’s Full Self-Driving (FSD) software will be a game-changer, potentially transforming Tesla from a car manufacturer into a tech powerhouse.
If Tesla successfully commercializes self-driving technology, it could unlock new revenue streams and solidify its position as a leader in automotive innovation.
4. Manufacturing and Supply Chain Efficiency
Tesla has been expanding its production capacity with new Gigafactories in various regions, including Texas, Germany, and Mexico. These facilities are expected to increase production efficiency and reduce costs in the long run.
If Tesla can streamline its supply chain and optimize production, it may be able to compete more effectively with rivals that are offering lower-cost EVs.
Elon Musk’s staggering $29 billion loss in a single day highlights the volatility of Tesla’s stock and the challenges the company is currently facing. The combination of declining sales in China and Germany, intensified competition from BYD, and bearish forecasts from analysts have led to a sharp drop in Tesla’s stock price.
However, Tesla remains a dominant force in the EV industry, and its future depends on how well it can adapt to evolving market dynamics. Whether it’s through advancements in AI, strategic pricing adjustments, or expanding its global footprint, Tesla must innovate continuously to maintain its leadership in the electric vehicle sector.
For now, Musk remains the richest person in the world, but if Tesla’s struggles persist, his position at the top of the billionaire rankings could be at risk.