Ford January 2023 sales boosted by F-Series and Bronco

Ford and Lincoln sales in January increase by two percent YOY in the US

Ford and Lincoln vehicle sales in the US get a good start this year as the YOY increase in sales is by two percent. This year sales are expected to be better as the automaker sells 146,356 units. Furthermore, Ford started this year by more than doubling its battery electric vehicle(BEV).

Ford January 2023 sales boosted by F-Series and Bronco
Image credits- CNBC

The results in January 2023 are split as, Ford sales- 140,548 (up by 2.0%) & Lincoln sales – 5,808 (up by 1.2%). In January, BEV sales amounted to 5,247 (up 104 percent year-over-year), which is about 3.7 percent of the group’s total volume. Ford’s BEV lineup includes three models – the Ford Mustang Mach-E, the all-new Ford F-150 Lightning electric pickup, and Ford E-Transit commercial van. Each of them noted a year-over-year sales increase.

The Ford BEV sales in the US are further split into Ford Mustang Mach-E (2,626 units), Ford F-150 Lightning(2,264 units), and Ford E-Transit (357 units). For reference, in 2022, Ford more than doubled its BEV sales to 61,575 units and 3.3 percent of the total volume. Sales of the Ford F-150 Lightning amounted to 2,264 units in January. As we noted in the past, 2,000+ units appear to be more or less the initial output level of the factory (25,000-30,000 units per year). In the future, potentially later this year, production and sales might increase to a higher level.

Ford EV sales

The Ford Mustang Mach-E remains the company’s top BEV by volume. With 2,626 sales in January, the model noted a slight 11 percent increase year-over-year, but the result is below the average, from the previous months. It appears that this might have something to do with the recent price cuts announced at the end of January. Potentially, it was needed to attract more customers.

In 2022, the production of the Ford Mustang Mach-E in Mexico amounted to 77,959. In November 2022, Ford celebrated the production of the 150,000th Mach-E. In the future, the output is expected to increase to 270,000 units annually (more than three times higher than in 2022), but the short-term goal is 130,000 (more than 10,000 units per month). Sales of the Ford E-Transit van in January amounted to 357.  Ford does not report sales of other plug-in models, like the Ford Escape PHEV. Lincoln’s PHEV sales were not revealed either.

Analysts at market research firm Cox Automotive were still crunching the final sales numbers for the month but said in a post-Thursday that January “did produce some solid sales reports and signs of market strength,” with the highlight being strong numbers from the Hyundai and Kia brands. Honda also posted a year-over-year sales increase of more than 14%. Only Toyota saw a “notable” sales drop, according to Cox.